Head of Web, CRM

🔥 0 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 RON85k - RON95k / year

⏰ Full Time

🔴 Lead

🏆 Customer Success

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Southend Pharmacy

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2011

💊 Pharmaceuticals

🤝 B2B

Pharmaceuticals • B2B

Southend Pharmacy is a 503A compound pharmacy based in Houston, TX that provides clinically-focused, customized pharmaceutical solutions and compounding services to healthcare providers and clinics. The company emphasizes clinical excellence, trust, and regulatory-quality practices, offering provider onboarding, secure patient/provider portals (LifeFile), and a real-time interactive coverage map to support nationwide clinic partnerships. Southend Pharmacy primarily serves other healthcare organizations—over 3,000 clinics to date—delivering specialized medications and operational support.

📋 Description

• This is an ownership role, not a do-everything role. • You own two pillars of our marketing technology function — accountable for the outcomes. • Creatio CRM (roughly 70% function weighting). • Southend’s in-house Creatio expertise lives with you. • You’ll certify across Sales, Marketing, Service, and custom application modules. • We fund the training and certifications. • Website portfolio (roughly 30%). • The strategy, quality, performance, security, and SEO/AEO posture of our WordPress sites and microsites — built primarily on Elementor — is yours to direct. • For every initiative, you make the call on how it gets delivered: Execute it yourself. • High-judgment Creatio design, integration architecture, vendor selection. • Delegate to your team. • Content updates, forms, email sends, list pulls, webhook setup, day-to-day Creatio configuration, routine Elementor edits, plugin updates, on-page SEO. • Commission external vendors. • You make that call too. • What You’ll Own Creatio CRM: Own the Sales module: pipeline structure, lead routing, opportunity workflows, and sales-team enablement — partnering with the CSO and CSSO. • Own the Marketing module: campaigns, segmentation, email automation, and attribution — partnering with the CMO. • Own the Service module: case management configs, support workflows, and customer-success tooling. • Build and maintain custom apps, integrations, and low-code solutions inside Creatio. • Stand up reporting and dashboards for marketing, sales, ops, and leadership. • Oversee user access, data hygiene, and CRM governance. • Oversee our WordPress sites and microsites: roadmap, uptime, performance, security patching, plugin management, and hosting. • Own the Page Builder and UI standard — templates, global styles, reusable blocks, and related conventions to follow for page edits and content updates. • Lead SEO and AEO (answer engine optimization) strategy across traditional search and modern answer engines. • Set the technical standards for page speed, accessibility, schema markup, mobile experience, and analytics tracking. • Architect and oversee integrations between Creatio, our WordPress properties, our marketing stack, and third-party systems. • Build and maintain authenticated API integrations using forms authentication (AuthService.svc) and OAuth tokens. • Establish and enforce integration discipline: version control, packaged customizations with explicit dependencies, a schema prefix convention, and a Postman test suite for every endpoint. • Own the monitoring, error handling, and retry/recovery behavior for every integration in production. • Manage and grow our Marketing Technology Administrator. Be technical liaison for external marketing tech vendors. Scope engagements, bring spend recommendations to the CMO, and own delivery. Translate business needs into a clear technical roadmap, with a defensible make/buy/delegate call on each initiative. Be the accountable owner for delivery. When something breaks or slips, you own the response. Compliance, Privacy & Regulatory Responsibility: A strong, instinctive commitment to compliance is non-negotiable for this role. Every system must operate with HIPAA, privacy, and pharmacy-industry regulation in mind. Zero exceptions.

🎯 Requirements

• 5+ years of progressive experience in web development, CRM administration, or a comparable hands-on technology role. • Experience managing at least one direct report in tech, marketing ops, or administration. • Sound judgment on the make/buy/delegate call — a track record of choosing in-house, delegation, or vendors based on the work, with clear reasoning to leadership. • Experience scoping and managing external tech vendors against defined scope and budget. • Strong CRM background — Creatio, Salesforce, HubSpot, Dynamics, Zoho, or comparable — with the appetite and aptitude to master Creatio specifically. • Working knowledge of the Creatio-adjacent stack — C#, JavaScript, T-SQL/PL-SQL, plus exposure to WCF, OData, and RequireJS — or clear capability to ramp on it quickly. • Strong API integration experience across REST/OData, OAuth 2.0, forms auth, batch operations, webhooks, and Postman-based testing — with production-grade error handling, monitoring, and version control. • Proven success with web fundamentals: HTML, CSS, JS, PHP, REST APIs. • Strong working knowledge of WordPress: theming, plugins, page builders, performance, and security. • Hands-on Elementor expertise — global styles, theme builder, templates, custom CSS, and an opinion about how to keep an Elementor site clean as it scales. • Practical SEO and AEO experience — you’ve moved rankings and traffic before.

🏖️ Benefits

• Competitive compensation, with benefits and incentives