Marketing Operations Specialist

Job not on LinkedIn

🔥 0 minutes ago

🏈 Alabama, Colorado, +5 more states – Remote

🏈 Alabama – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🌲 North Carolina – Remote 🌴 South Carolina – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote

💵 $68.1k - $108.8k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

👻 Ghost score 0%

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SouthState Bank

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏦 Banking

💸 Finance

💳 Fintech

Banking • Finance • Fintech

SouthState Bank is a financial institution that offers a wide range of banking products and services. It provides personal banking solutions such as checking and savings accounts, credit cards, and online and mobile banking. The bank also offers borrowing options including personal loans, mortgages, and home equity lines of credit. Additionally, SouthState Bank provides investment services like financial and retirement planning. For businesses, it offers small business and commercial banking services, including loans, lines of credit, and cash flow management. They also provide wealth management services for personal and corporate clients.

📋 Description

• Administer the Optimizely Content Marketing Platform, including request forms, project templates, workflows, statuses, approval paths, permissions, notifications, calendars, and reporting views • Maintain platform data quality and support consistent intake, planning, review, and approval processes • Administer the Optimizely Digital Asset Management environment, including asset intake, metadata, taxonomy, permissions, versioning, approval status, expiration dates, usage rights, archival, and distribution • Ensure users can locate and use current, approved, brand-compliant assets • Analyze marketing workflows, identify bottlenecks and recurring issues, document requirements, and recommend process improvements • Implement approved changes and evaluate improvements to cycle time, quality, visibility, and user experience • Maintain governance standards for taxonomy, metadata, naming conventions, folder structures, project data, asset status, documentation, and platform usage • Conduct quality reviews and coordinate correction of incomplete, duplicate, expired, superseded, or improperly classified records and assets • Develop user documentation, provide onboarding and training, respond to platform questions, triage issues, and support adoption • Monitor adoption and operational performance, present findings and recommendations, and support the approved CMP and DAM roadmap • Evolve the DAM platform into a line-of-business-facing sales enablement tool for the bank • Monitor Optimizely Opal credit consumption and report run rate to the Senior Marketing Operations Manager • Collaborate across MarCom, Compliance, IT, lines of business, and external partners

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, Information Systems, Information Science, or a related field; equivalent professional experience may be considered • 3+ years of experience in marketing operations, content operations, digital asset management, project management, or a similar role within a marketing technology environment • Hands-on experience administering or configuring at least one Content Marketing Platform, Digital Asset Management, work management, or content operations platform • Experience with Optimizely CMP or DAM is strongly preferred • Experience with comparable platforms such as Adobe Workfront, Adobe Experience Manager Assets, Bynder, Aprimo, Acquia DAM, Sitecore Content Hub, Monday.com, or Asana • Experience configuring marketing workflows, request forms, project templates, permissions, approval paths, notifications, calendars, and operational reporting • Experience developing and maintaining taxonomy, metadata, naming conventions, folder structures, asset lifecycle controls, versioning, usage rights, expiration, and archival practices • Ability to analyze operational data, identify bottlenecks and trends, and communicate practical recommendations to technical and non-technical audiences • Experience working within structured creative, compliance, or approval processes; experience in a regulated or highly brand-governed environment preferred • Marketing platform or software certification(s) are desirable, however not required • Strong facilitation, communication, and influencing skills • Service-oriented mindset, curiosity, adaptability, and commitment to continuous improvement and user adoption • Strong organizational skills and ability to manage multiple projects simultaneously • Strong attention to detail, quality assurance, and data quality • Technical fluency and ability to translate business needs into platform requirements, configurations, documentation, and support guidance • Working knowledge of content and asset lifecycles, brand governance, structured approvals, and regulated marketing environments • Ability to communicate in person, on the phone, and through electronic channels • Ability to use a computer frequently, including typing and sustained attention to a monitor • Ability to sit, walk, and/or stand for extended periods; ability to bend and reach

🏖️ Benefits

• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions • Secure and distraction-free remote or hybrid work setting with reliable internet connection (cable or fiber preferred)