Events Marketing Associate

🔥 2 hours ago

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Sparrow

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

👥 HR Tech

☁️ SaaS

🤝 B2B

💰 $35M Series B - Sparrow on 2025-07

HR Tech • SaaS • B2B

Sparrow is a B2B HR technology company providing an end-to-end employee leave management platform and high-touch service. Its SaaS automates federal, state, and local leave compliance, payroll calculations, filings and notices, reporting, and payroll reconciliation while integrating with HRIS, payroll systems, insurance carriers and even state agencies. Sparrow combines automated software with dedicated leave specialists to support HR/People teams and employees, offers enterprise-ready security and multinational support (U. S. and Canada), and emphasizes cost savings, compliance, and a streamlined employee experience.

📋 Description

• Support planning and execution of Sparrow’s hosted and sponsored B2B marketing events, including webinars, executive dinners, tradeshows, and conferences. • Manage event logistics from start to finish, including venue and vendor coordination, asset and swag management, shipping, on-site execution, and post-event wrap-up. • Coordinate cross-functional and external partners to align timelines, creative deliverables, and campaign execution. • Assist with pre- and post-event marketing efforts, including promotional campaigns, social media, email communications, and lead follow-up to drive engagement and sales enablement. • Track event budgets, timelines, and documentation; maintain organized records including contracts, materials, and post-event reports. • Partner with Marketing Operations to monitor performance, manage attendee data, and report on goals using tools such as Salesforce. • Research and evaluate new event opportunities to inform future planning and continuously improve event strategy and ROI.

🎯 Requirements

• BA/BS degree in marketing, communications, business, or related field. • 1-3 years in events or field marketing, preferably in a B2B SaaS environment. • Demonstrated experience in supporting event marketing programs including vendor coordination, asset and swag management, campaign support, and on-site event execution. • Highly organized and detail oriented, with strong project management and communication skills. • Skilled in collaborating across teams, managing multiple priorities, and adapting to changing timelines. • Familiarity with Salesforce, Hubspot, and other common marketing tools in a B2B marketing tech stack.

🏖️ Benefits

• Sparrow is proud to be an equal opportunity employer. • Please note: to ensure that candidates select the most relevant jobs for their skills, we have set up a limit to the number of times candidates can apply within a given time frame. The following limit applies to all roles at Sparrow: • - Candidates may not apply more than 2 times in any six month period. • - Candidates may not re-apply to the same role within 180 days if not presented with an offer. • Flexible work arrangements.