Steam Marketing Lead

Job not on LinkedIn

🕒 4 days ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Spatial

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2016

🥽 AR/VR

🎮 Gaming

📚 Education

AR/VR • Gaming • Education

Spatial is a cutting-edge platform that combines spatial computing and artificial intelligence to create immersive and interactive virtual worlds. It serves over 15 million creators and brands, offering tools for multiplayer gaming, interactive storytelling, brand experiences, education, and AI agents. With features like no-code multi-player templates and a Unity SDK for advanced developers, Spatial enables the creation and publication of 3D spaces to web, VR/AR, and mobile platforms. It focuses on user-generated content, providing a versatile environment for developers and brands to build virtual showrooms, concerts, fashion presentations, and more, all easily accessible across various devices.

📋 Description

• Own the Steam launch plan from demo through launch and the first 30 days • Build and execute the timeline covering store page launch, demo release, Steam Next Fest entry, creator waves, launch week, and post-launch activity • Manage the Steam store page, including capsule, trailer, GIFs, short description, and tags • Test store-page elements for conversion and iterate with the art team • Identify suitable Twitch and YouTube creators for the game • Pitch creators, distribute keys using Keymailer, Lurkit, or similar tools, manage embargoes, and track video performance and wishlist impact • Collaborate with the design team to create shareable gameplay moments • Direct the social lead on distribution and brief creators on content ideas • Set community growth strategy for Discord, the Steam hub, and subreddit alongside the community manager • Participate directly in communities and own the funnel from demo player to playtester to evangelist • Run Steam Next Fest as a launch, coordinating demo readiness, wishlist growth, creators, and developer livestreams • Report weekly on wishlist velocity, creator reach, demo installs and retention, and launch conversion • Advise the CEO and game lead on what is working and what should change

🎯 Requirements

• Shipped at least one game on Steam where you owned marketing and can show the wishlist curve and what moved it • Hands-on Steam knowledge: store page optimization, demo timing, Next Fest, featuring, discovery algorithm, wishlist velocity, and launch-week sales • Ran a creator seeding campaign at scale involving hundreds of creators, key distribution tooling, embargoes, and tracking • Deep familiarity with multiplayer and co-op games on PC • Ability to explain with numbers how a breakout indie game found its audience on Steam • Short-form content instinct for TikTok and YouTube Shorts; able to brief an editor or cut clips independently • Flexible between leading and executing marketing strategy, execution, and reporting with a small team and contractors • Time at an indie publisher or indie-focused marketing agency (nice to have) • Built a Discord community from zero to tens of thousands (nice to have) • Enough game sense to challenge design decisions when a mechanic will not clip well (nice to have) • Existing relationships with PC gaming streamers and content creators (nice to have) • Experience with Early Access launches and post-launch update marketing (nice to have)

🏖️ Benefits

• Fully remote work • Full-time employment or 6-month contract through launch • Opportunity to work on an unannounced multiplayer Steam PC title • Work with a small team and contractors • Report directly to the CEO and collaborate daily with the game's lead