CRO – Web Product Manager

Job not on LinkedIn

🔥 4 minutes ago

🔔 Pennsylvania – Remote

🔔 Pennsylvania – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

✅ Product Manager

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Spring Education Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📚 Education

👥 B2C

Education • B2C

Spring Education Group is a private-school operator and education services organization headquartered in Campbell, California. It owns and manages a portfolio of more than 200 schools and school brands across the United States and internationally, offering programs from infant care and preschools through elementary, middle and high schools, plus a globally accessible online private K–12 school. Its portfolio includes brands such as Laurel Springs School (online K–12), Stratford School, BASIS Independent Schools, Chesterbrook Academy, LePort Montessori, and Merryhill School. The company is majority‑owned by investment funds administered by Primavera Holdings Limited.

📋 Description

• Lead web projects from specifications through IT and developer coordination, user acceptance testing (UAT), and implementation across 200+ sites • Manage website health, including sitemaps, page architecture, site speed, and crawlability • Serve as the team’s primary interface with IT and engineering resources • Establish SEO and answer engine optimization (AEO) strategy and own execution across 200+ sites • Set SEO priorities and roadmap using SEMrush, Screaming Frog, GA4, and Google Search Console data, directing Analyst execution • Partner with Content and Marketing teams on keyword, topic, and page-level optimization priorities • Own the CRO and experimentation roadmap, directing test design, development in Optimizely, analysis, and rollout of winning variants • Align user journeys, CTAs, and page experiences with conversion goals alongside Paid Media and Content teams • Identify and prioritize funnel and behavioral insights for testing • Translate test results and analytics into actionable stakeholder and leadership recommendations • Own location data strategy, centralized database, downstream directories, local search visibility, and NAP consistency across Spring Education Group • Evaluate data syndication and automation options and oversee manual directory maintenance • Extract and analyze performance data from GA4, Google Search Console, Domo, and Google Business Profile • Manage and mentor Analysts overseeing website governance, SEO execution, A/B testing, directory management, and day-to-day execution

🎯 Requirements

• 5–7 years of experience in web product management, SEO, CRO or growth experimentation, or a closely related analytics role, including experience managing or mentoring direct reports • Proven experience owning A/B tests from end to end in Optimizely or a comparable platform • Experience running experiments on websites with low traffic volumes is required • Hands-on analytics skills in GA4 and a business intelligence (BI) tool, such as Domo or a comparable platform • Experience serving as an IT or technical liaison for marketing or product initiatives • Proven experience owning SEO strategy and execution, including technical, on-page, and local SEO, with hands-on use of SEMrush, Screaming Frog, and Google Search Console • Strong organizational, project management, cross-functional communication, and collaboration skills • Bachelor’s degree in Business, Marketing, Analytics, or a related field, or equivalent experience • Preferred: Experience with answer engine optimization (AEO) or AI search • Preferred: Experience in a multi-brand or multi-location marketing environment • Preferred: Basic user experience and user interface (UX/UI) literacy sufficient to brief and evaluate external design partners