Web Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🔔 Pennsylvania – Remote

🔔 Pennsylvania – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Spring Education Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📚 Education

👥 B2C

Education • B2C

Spring Education Group is a private-school operator and education services organization headquartered in Campbell, California. It owns and manages a portfolio of more than 200 schools and school brands across the United States and internationally, offering programs from infant care and preschools through elementary, middle and high schools, plus a globally accessible online private K–12 school. Its portfolio includes brands such as Laurel Springs School (online K–12), Stratford School, BASIS Independent Schools, Chesterbrook Academy, LePort Montessori, and Merryhill School. The company is majority‑owned by investment funds administered by Primavera Holdings Limited.

📋 Description

• Own SEO execution, conversion rate optimization, technical web delivery, and directory data quality across 200+ sites • Lead web projects from specifications through IT and developer coordination, user acceptance testing, and implementation across 200+ sites • Own technical SEO health, including audits, sitemaps, site structure, and protecting search performance during page changes • Serve as the primary interface with IT and engineering resources • Partner with leadership, Content, and an outside SEO consultant on SEO and AI search priorities • Brief Marketing partners on keyword, topic, and page-level optimization priorities • Own the CRO and experimentation roadmap from testing priorities and strategy through test design, development in Optimizely, analysis, and rollout • Align user journeys, calls to action, and page experiences with conversion goals alongside Paid Media and Content teams • Identify and prioritize funnel and behavioral insights for testing • Use GA4, heatmaps, and session recordings to identify family drop-off points • Translate test results and analytics into actionable recommendations for stakeholders and leadership • Analyze data from GA4, Google Search Console, Domo, and Google Business Profile to inform content, SEO, and CRO decisions • Manage and mentor Analysts overseeing website governance, SEO execution, A/B testing, directory management, and day-to-day execution • Partner with Content, Paid Media, Brand, and Email Lifecycle teams

🎯 Requirements

• Bachelor’s degree in Business, Marketing, Analytics, or a related field, or equivalent experience • 5+ years of experience in web management, conversion optimization, experimentation, and web analytics • Experience running A/B tests from hypothesis through readout, including sample size, test duration, and statistical significance • Ability to teach test design to someone newer to it • Experience running experiments on websites with low traffic volumes • Hands-on analytics skills in GA4 and a business intelligence tool such as Domo or a comparable platform • Experience working with IT or developers through specifications, prioritization, and UAT • Working knowledge of SEO, including conducting SEO audits, working with an SEO team, or fixing technical SEO issues • Strong organizational, project management, cross-functional communication, and collaboration skills • Strong GA4 skills • Preferred: experience with answer engine optimization (AEO) or AI search • Preferred: experience in a multi-brand or multi-location marketing environment • Preferred: basic UX/UI literacy sufficient to brief and evaluate external design partners • Preferred: testing on lower-traffic sites

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