Senior Director, Growth Marketing

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $200k - $234.5k / year

⏰ Full Time

🟠 Senior

🎯 Chief Marketing Officer (CMO)

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Spring Health

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

🛡️ Insurance

🏥 Healthcare

Consulting • Insurance • Healthcare

Spring Health is a comprehensive mental health solution designed for employers and health plans. It utilizes Precision Mental Healthcare to deliver personalized mental health support by matching individuals with the right care, whether it's digital support, meditation exercises, coaching, therapy, or medication. By partnering with leading organizations, Spring Health aims to improve mental health accessibility and outcomes, reduce employee turnover, and enhance productivity. Trusted by over 4,500 organizations, the company provides an evidence-based approach that has been proven to deliver positive clinical and financial results.

📋 Description

• Own and expand the paid acquisition engine across SEM, paid social, programmatic/display, OLV/OTT, and affiliate channels • Define and execute a paid marketing roadmap with clear targets, KPIs, and ROI accountability • Identify and unlock new platforms and tactics, including partnerships, affiliate, and external demand sources • Collaborate with Brand and Creative teams to accelerate testing across messaging, audiences, and assets • Partner with Finance on growth planning, acquisition targets, budgets, and payback • Align patient and provider growth strategies to prevent channel cannibalization and unlock network effects • Oversee lifecycle channels across the full customer journey • Partner with Product and Engineering to optimize conversion quality • Lead build-vs-buy decisions for martech and channel infrastructure • Own measurement frameworks including incrementality testing, Media Mix Modeling, and reporting • Establish measurement frameworks compliant with HIPAA and federal/state data privacy constraints • Hire, mentor, and manage a high-performing technical team across paid and organic marketing • Advise senior leadership on growth strategy, investment decisions, and marketplace dynamics

🎯 Requirements

• 10+ years in performance marketing, demand generation, or growth marketing leadership • Track record scaling acquisition programs at significant spend levels • Experience hiring and leading growth marketing teams of 10+ • Experience deploying AI-forward or AI-native marketing strategies and tooling • Hands-on experience running structured experiments and A/B tests • Ability to use insights to optimize campaigns and build repeatable playbooks • Familiarity with consumer growth dynamics • Experience leading a full-funnel strategy and exceeding goals • Strong martech and attribution expertise, including build-vs-buy decisions, incrementality testing, Media Mix Modeling, and privacy-preserving measurement • Ability to translate complex performance marketing topics for executives, boards, and non-expert stakeholders

🏖️ Benefits

• We’re a remote-first company • Health insurance plans through Aetna (medical and dental) and MetLife (vision), including FSA and HSA plans • 401K plan (ADP) • Lifestyle Spending Account for health, wellness, and family care • Monthly co-working space membership stipend • Monthly work-from-home stipend • Financial wellness benefits through Northstar • Pet discount program through United Pet Care • Financial perks and rewards through PerkSpot • EAP access through Aetna • One-time home office stipend to set up your home office • Inclusive family and medical leave plans • 12 paid holidays and 1 Alma Give Back Day • Flexible PTO