Senior Conversion Rate Optimization Specialist

🔥 15 hours ago

🌪️ Kansas, Missouri – Remote

🌪️ Kansas – Remote 🏰 Missouri – Remote

⏰ Full Time

🟠 Senior

📊 Conversion Rate Optimizer (CRO)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Spring Venture Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2009

💼 Consulting

📣 Marketing

🏥 Healthcare

Consulting • Marketing • Healthcare

Spring Venture Group is an industry-leading health insurance brokerage firm dedicated to protecting the health and financial well-being of its clients. Through advanced technology, marketing, analytics, and best-in-class sales strategies, the company provides clients with the tools to compare health insurance carriers effectively. Its mission is to help clients find health insurance policies that provide peace of mind by offering long-term education, guidance, and support. The company values innovation and collaboration, fostering an inclusive workplace culture where employees can thrive and advance in their careers. Spring Venture Group is committed to delivering exceptional experiences to its customers and partners through innovative use of technology and data science.

📋 Description

• Own the end-to-end experimentation roadmap, including hypotheses, prioritization, variant asset definition, and post-test analysis • Partner with Paid Media to optimize landing pages for ad relevance, message match, and Google Ads/Meta Quality Score improvements • Maintain organic search best practices across conversion-focused landing pages • Design, configure, and execute A/B and multivariate tests using enterprise testing suites such as Optimizely or VWO • Make minor content, copy, or logic iterations on WordPress landing pages using Breakdance Builder • Partner with Web Developers on core development, advanced technical implementations, and tracking script integrations • Analyze user behavior, funnel drop-offs, form friction, and conversion paths using GA4 and Hotjar • Map custom events and triggers to validate test metrics • Optimize pathways for form fills, digital quote engine completions, digital enrollments, and click-to-call actions • Collaborate with Paid Media, SEO, UX/UI Design, and Web Development teams • Translate test metrics into actionable business insights • Build performance dashboards and report conversion lifts and acquisition cost savings to marketing leadership • Use generative AI to brainstorm copy variations, accelerate landing-page wireframing, and analyze qualitative user feedback

🎯 Requirements

• 4+ years of dedicated experience in CRO, web optimization, or growth marketing • Proven track record of moving conversion needles and managing testing roadmaps • Strong baseline understanding of paid acquisition channels, including Meta Ads and Google Ads • Familiarity with on-page SEO principles, including header tags, content hierarchy, and conversion-focused layouts • Baseline understanding of navigating and reviewing landing pages in WordPress using a modern block/visual framework, ideally Breakdance Builder or similar • Awareness of how tracking scripts and element styling impact PageSpeed scores • Expert-level knowledge of GA4 and Google Tag Manager (GTM) • Ability to set up custom events and triggers to validate test metrics • Deep hands-on experience with enterprise testing suites, preferably Optimizely; VWO or other platforms acceptable • Baseline understanding of UX principles • Basic understanding of HTML/CSS is a plus • Experience in lead-generation environments such as Healthcare, Insurance, FinTech, or highly regulated spaces is strongly preferred • AI-native marketer able to prompt effectively for persuasive, compliant messaging variants and use AI tools to improve testing workflows

🏖️ Benefits

• Employees can work remotely • Hybrid work environment with equipment provided • Competitive compensation • Medical, Dental and Vision benefits after a short waiting period • 401k matching program • Generous paid time off program with an additional company break during the holidays • Annual Volunteer Time Off (VTO) and a donation matching program • Life Insurance • Employee Assistance Program (health & well-being on and off the job) • Rewards and Recognition • Maternity and Parental Leave • Training program and ongoing support throughout your entire Spring Venture Group career • Diverse, inclusive & welcoming culture • Optional enrollment options include HSA/FSA, AD&D, Spousal/Dependent life insurance, Short Term/Long Term Disability, Travel Assist, and Legal plans • Extensive additional enrollment offerings, including: HSA/FSA, 401K, Spousal/Dependent Life Insurance, Short Term/Long Term Disability, Travel Assist, Identity Protection, and Legal Plans