Senior GTM Marketing

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🔥 3 hours ago

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SpruceID

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏛️ Government

🔐 Security

☁️ SaaS

💰 $34M Series A - Spruce on 2022-04

Government • Security • SaaS

SpruceID is a digital identity infrastructure and services company that helps government agencies securely modernize services. It provides identity wallets and state-issued ID support, an identity gateway/SSO, credential platforms, document intake and form modernization, legacy system integration, and trust & risk tools such as privacy-preserving verification and fraud prevention. SpruceID’s offerings focus on building digital trust across government programs to reduce fraud, streamline workflows, and enable secure, reusable identity and credentialing for residents; the company materials note it is trusted by millions of users in U. S. government programs.

📋 Description

• Help turn strategy into assets, campaigns, customer intelligence, and AI-enabled marketing systems. • Work across positioning, content, web copy, sales collateral, account-specific narratives, campaigns, events, technical writing, video content, and marketing operations. • Collaborate closely with the Head of Marketing, sales, delivery, and executive leadership. • Create the first useful version of marketing materials and improve through feedback. • Build credibility, sharpen the story, and support events that create meetings.

🎯 Requirements

• 5+ years of experience marketing in infrastructure, government, fintech, identity, developer tools, enterprise software, or another complex technical market. • A portfolio of shipped GTM work across formats: positioning, sales collateral, web copy, campaigns, content, events, technical explainers, or customer narratives. • Exceptionally strong writing and storytelling skills, especially for technical, policy, or complex product concepts. • Comfort working directly with sales, product, delivery, and executive stakeholders. • Hands-on fluency with Figma and Claude Code or equivalent AI-enabled production tools. • High ownership, strong judgment, and ability to operate with limited structure

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development • Equity offers