Director, Social Media Marketing

🕒 May 13

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Starface World

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

💄 Beauty

🛍️ eCommerce

🛒 Retail

💰 Venture Round on 2021-01

Beauty • eCommerce • Retail

Starface World is a company dedicated to transforming skincare into a fun and expressive experience. They offer a range of dermatologist-approved, vegan, and cruelty-free skincare products designed to treat breakouts in a creative way. Starface's product lineup includes cute and colorful hydrocolloid pimple patches, like the Hydro-Stars and special editions with salicylic acid to unclog pores. This brand focuses on self-expression and self-care, turning skincare routines into moments of positivity and playfulness.

📋 Description

• Own and evolve Starface’s social media and platform strategy across TikTok, Instagram, YouTube, and emerging platforms • Lead the social content calendar and ensure every piece of content ladders back to a clear strategic purpose • Develop thoughtful, actionable creative briefs that push ideas forward and help unlock stronger creative work • Partner closely with the creative team, including our Director of Social Content to ensure strategy enhances creativity rather than constrains it • Create and continuously refine platform-specific playbooks, KPIs, benchmarks, and reporting frameworks • Monitor social performance and translate insights into recommendations and next steps • Maintain and grow Starface on TikTok and Instagram while helping identify and build meaningful presence on new and emerging platforms • Build a stronger feedback loop between organic and paid social, ensuring learnings are shared consistently across teams • Collaborate regularly with paid media partners to align on content needs, testing opportunities, and performance insights • Manage external agency partners and ensure high-quality strategic output and execution • Monitor content performance and turn insights into actionable recommendations that improve creative and business outcomes • Build and continuously refine platform-specific playbooks, KPIs, benchmarks, and reporting frameworks • Stay deeply informed on platform shifts, internet culture, creators, and competitive activity—and bring forward what’s actually worth paying attention to • Lead, mentor, and support two direct reports while helping elevate the overall social function

🎯 Requirements

• You've spent 6+ years leading social strategy and managing owned channels for a consumer brand, ideally in beauty, fashion, lifestyle, or CPG • You've worked at a brand known for strong social storytelling and cultural relevance—not just large media budgets • You know TikTok and Instagram natively and understand how platform behavior evolves in real time • You've built social strategies and reporting frameworks from scratch • You have hands-on experience aligning organic and paid social teams in meaningful ways • You know how to write briefs that creatives actually want to use • You're equally comfortable thinking strategically and getting into executional details • You've managed agencies and know how to get the best work out of external partners • You can confidently collaborate with creative leadership while respecting creative ownership • You're proactive, curious, collaborative, and genuinely excited by what’s next in social culture.

🏖️ Benefits

• Access to high-quality health care options • Access to a 401k with 5% employer match eligibility • 4 weeks of vacation plus up to 20 paid holidays • 12 weeks fully paid parental leave • 5 days of pet-ernity leave for pet adoption • Home office & internet supplement stipend • Annual learning & development stipend • Flexible Fridays, and Summer Fridays • Fully remote work environment