Director of Social Media

🕒 May 2

🐊 Florida – Remote

🐊 Florida – Remote

💵 $100k - $115k / year

⏰ Full Time

🔴 Lead

💕 Social Media Manager

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321 The Agency

WebsiteLinkedInAll Job Openings

11 - 50 employees

📱 Media

Marketing • Media

321 The Agency is a brand and social agency focused on crafting lasting brand legacies through powerful storytelling and strategic social engagement. Their mission is to ensure that brands not only exist but thrive, evolve, and become cultural touchstones. The agency offers services in strategy insights and research, brand creation, and campaign activation, deploying both digital and traditional media channels. They strongly emphasize building connections and engaging in meaningful conversations that continue past the initial campaign period. 321 The Agency collaborates with technology partners to optimize brand experiences and reach through targeted content across the digital ecosystem.

📋 Description

• Lead, manage, and grow the social media department — including strategists, content creators, and channel specialists • Set the team's operating model: workflows, content calendars, approval processes, and output standards • Conduct regular 1:1s and performance reviews, providing strategic coaching and career development support • Partner with the Director of Client Strategy to ensure social deliverables align with client goals and account strategy • Own the agency's approach to organic social strategy across platforms: Instagram, TikTok, Facebook, LinkedIn, YouTube, Pinterest, and emerging channels • Develop platform-specific content frameworks tailored to each client's audience, industry, and brand voice • Define KPIs and reporting frameworks for social performance across the client portfolio • Collaborate with the paid media team on social content that supports paid campaigns and retargeting efforts • Partner with Creative on visual content standards, campaign conceptualization, and brand-consistent execution • Support new client onboarding by establishing social strategy foundations and early content direction

🎯 Requirements

• 8+ years of experience in social media strategy and management, with at least 2 years in a department or team leadership role • Proven track record managing social media for multiple client accounts simultaneously in an agency environment • Deep platform expertise across Instagram, TikTok, Facebook, LinkedIn, YouTube, and Pinterest — including content formats, algorithms, and analytics tools • Experience developing social strategies for regulated industries (healthcare, legal, financial services, home services) is a strong plus • Strong content sensibility: you know what makes content stop the scroll, build community, and drive action • Excellent communication and presentation skills — able to translate strategy to clients and inspire a creative team • Proficiency in social media management platforms (Later, Sprout Social, Hootsuite, or similar) and analytics tools • Comfort with AI-assisted content tools and a proactive approach to integrating them into workflows • Strong organizational skills and the ability to manage multiple priorities across a remote, fast-moving team • Bachelor's degree in Marketing, Communications, Journalism, or a related field — or equivalent demonstrated experience.

🏖️ Benefits

• 100% remote work environment • Flexible scheduling with core collaboration hours • Paid time off + agency-observed holidays • Professional development and platform/tool access budget • Collaborative, AI-forward team culture that values innovation and continuous learning • Opportunity to shape and scale a department at a high-growth agency