Lifecycle Marketing Manager – Contract

🔥 14 hours ago

🇺🇸 United States – Remote

💵 $57 - $70 / hour

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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StartPlaying

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2020

💼 Consulting

✈️ Travel

🎮 Gaming

Consulting • Travel • Gaming

StartPlaying is the largest online platform designed for players to find tabletop roleplaying games and connect with professional Game Masters (GMs) for any game system and virtual tabletop. Whether you're a novice or an experienced player, StartPlaying offers a range of games including Dungeons & Dragons and Pathfinder 2e, hosted by professional GMs from around the world. Players can choose games that fit their schedules and preferred play styles, such as combat, roleplaying, or puzzles. The platform hosts over 1,000 professional dungeon masters and supports team building events for corporate groups. Primarily an online platform, StartPlaying plans to expand its services to include local D&D games in the future, ensuring a comprehensive gaming experience for RPG enthusiasts.

📋 Description

• Own all email marketing for player and Game Master user bases • Manage lifecycle flows including onboarding, activation, reactivation, and retention communications • Develop marketing and campaign emails for events, conventions, partner activations, and seasonal campaigns • Edit existing pipelines and execute strategy, copy, scoping, building, testing, segmentation, and performance tracking end to end • Execute channel strategy and campaigns, including QA, launch, measurement, and optimization • Conduct ongoing testing and optimization of subject lines, send timing, and segmentation • Write occasional landing page copy for campaigns and recruitment pages • Assess priorities that will improve retention and lifetime value • Budget contracted time and sequence work accordingly

🎯 Requirements

• 4+ years driving toward growth goals under set targets and timelines in a lifecycle or CRM role • Hands-on Customer.io experience • B2C experience • Robust experience working with customer and user event data and targeted campaigns • Understanding of hypothesis-driven A/B, MVT, and holdout testing • Ability to analyze test results and derive learnings • Strong direct response creative instincts • Strategic problem-solving and prioritization skills • Ability to work across two distinct user personas • Ability to manage always-on lifecycle flows alongside one-off campaigns • Strong writing, editing, and communication skills • Highly organized and self-motivated • Track record of scoping and prioritizing work against fixed hours • Must be qualified to work in the United States • Strong domain understanding of D&D and TTRPGs is nice to have • Experience standing up a lifecycle program from scratch is nice to have • Marketplace or two-sided platform experience is nice to have

🏖️ Benefits

• Fully remote work arrangement • Flexible part-time contract schedule (approximately 80 hours per month) • Opportunity to shape company direction and influence ideas • Learning and development opportunities • Opportunity to take on more impactful projects • No employee benefits at this time