Director, Paid Acquisition
🕒 February 11
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📋 Description
• Define and execute the overarching growth strategy for both direct-to-consumer (D2C) training programs and our B2B enterprise partnerships • Build, mentor, and lead a team of growth marketers, fostering a culture of data-driven experimentation and high performance • Oversee end-to-end campaign strategy and optimization across Meta, TikTok, YouTube, search and emerging platforms • Build and iterate on growth loops (referrals, virality, partnerships, content → paid flywheels) • Own top of D2C funnel (traffic → signup → purchase) with consideration for down-funnel (enrollment → retention) • Manage and optimize multi-million dollar monthly budgets while owning core growth metrics (CAC, LTV, payback, retention, CVR rates) • Build dashboards and deeply analyze cohort performance and attribution and make data-driven budget allocation decisions to maximize ROI • Stay at the forefront of platform shifts and algorithm changes to maintain Stepful’s competitive edge in the market
🎯 Requirements
• 8+ years of growth marketing experience, with at least 3+ years in a leadership/people management role • Proven track record at a high-growth, scaling startup, successfully overseeing both D2C and B2B initiatives • Deep hands-on expertise in scaling paid social and search, ideally managing budgets exceeding $2M+ per month. • Experience building and leading teams, with a focus on professional development and performance management • Strong analytical chops with the ability to translate complex data into actionable strategic insights • Exceptional creative instincts and experience leading creative strategy to drive conversion • Bonus points if: You’ve worked in EdTech, healthcare, or another mission-driven D2C industry
🏖️ Benefits
• Meaningful Equity Stake • Subsidized Medical, Dental, and Vision insurance plan options • 401(k) • FSA, HSA and commuter benefits • Open vacation policy, including: • Guidance of 15 days PTO annually • Stepful closed the last week of December • 15 work-from-anywhere days • 10 public holidays observed for 2026
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