Paid Social Media Manager

🕒 July 30

🏄 California, Colorado, +5 more states – Remote

🏄 California – Remote ⛰️ Colorado – Remote 🌽 Illinois – Remote 🦞 Maine – Remote ❄️ Minnesota – Remote 🏰 Missouri – Remote 🤠 Texas – Remote

💵 $75k - $85k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💕 Social Media Manager

👻 Ghost score 35%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Sterling-Rice Group

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1984

📣 Marketing

👥 B2C

💼 Consulting

💰 $2.3M Debt on 2020-04

Marketing • B2C • Consulting

Sterling-Rice Group is a brand strategy and creative marketing agency that combines human insight and creative work to build brand ideas and campaigns. The firm develops positioning, strategic planning and integrated creative for consumer-facing clients — examples in their site include work for Snooze A. M. Eatery, the Brewers Association, and the Almond Board of California — and emphasizes moving people to move markets.

📋 Description

• Own the strategy, execution, optimization, and reporting of paid social campaigns across B2B and B2C clients • Build strategic paid social recommendations with expertise in Meta and TikTok • Plan, implement, manage, optimize, and report on paid social campaigns • Develop full-funnel strategies supporting awareness, consideration, conversion, and customer retention • Manage campaigns directly within platform dashboards • Monitor campaign performance and identify optimization opportunities • Establish audience strategies using campaign insights, audience signals, multiple data sources, and client objectives • Partner with Media, Search, Account, and Creative teams on integrated campaign recommendations • Grow SRG’s ecommerce and direct-to-consumer practice through paid social programs • Lead customer acquisition initiatives for ecommerce and DTC brands • Develop creative testing roadmaps and analyze creative performance • Define campaign KPIs and measurement approaches • Develop dashboards and reporting frameworks using platforms such as Adriel and Motion • Present campaign performance, plans, optimizations, and reports to clients • Research and recommend emerging platforms, technologies, AI tools, and paid social innovations • Share platform updates, best practices, and thought leadership across the agency • Identify opportunities to improve paid social processes and workflows

🎯 Requirements

• 4+ years of hands-on experience planning, executing, optimizing, and reporting on paid social campaigns • Deep, current expertise in Meta Ads Manager and TikTok Ads Manager, including campaign structure, audience strategy, bidding, measurement, and tracking • Additional experience across LinkedIn, Pinterest, Reddit, Snapchat, Google, or X is a plus • Proven success developing and managing full-funnel paid social campaigns spanning awareness through conversion • Strong background managing performance-driven paid social campaigns for ecommerce and direct-to-consumer (DTC) brands • Solid understanding of attribution, conversion tracking, and performance measurement • Proven ability to translate campaign and creative performance into clear, actionable recommendations • Strong understanding of messaging strategies, audience motivations, creative testing, and platform-native content • Advanced analytical skills with the ability to synthesize data from multiple sources into actionable insights • Familiarity with third-party analytics and reporting platforms such as Triple Whale, Motion, GA4, Adriel, or similar tools • Ability to manage multiple priorities across a diverse client portfolio • Experience supporting food and beverage brands is preferred • Excellent written, verbal, and presentation skills • Exceptional organizational skills with strong attention to detail • Passion for social media and excitement for staying ahead of platform innovation, consumer trends, and evolving best practices

🏖️ Benefits

• Remote work open to candidates in Colorado, California, Illinois, Maine, Minnesota, Missouri, or Texas • Inclusive workplace committed to diverse perspectives and experiences

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