Director, Category Growth – General Manager

🕒 February 12

🇺🇸 United States – Remote

💵 $160k - $200k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

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StockX

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2015

🛍️ eCommerce

🏪 Marketplace

🛒 Retail

💰 $195M Secondary Market on 2021-04

eCommerce • Marketplace • Retail

StockX is an online marketplace that connects buyers and sellers of high-demand consumer products including sneakers, apparel, electronics, and accessories. It is a platform for buying and selling these items where users can place bids or sell them at asking prices. The platform ensures authenticity of the products and includes a wide collection of brands such as Nike, Adidas, and Jordan. StockX's marketplace is designed to operate similarly to a stock market, providing users with real-time market data to make informed purchasing decisions.

📋 Description

• Own revenue, contribution margin, liquidity, and growth targets for your vertical • Develop annual and multi-year business plans, forecasts, and investment cases • Allocate resources across acquisition, retention, and engagement to maximize ROI • Drive pricing, incentives, and promotional strategies aligned to marketplace health • Define the long-term category vision, positioning, and competitive differentiation • Identify expansion opportunities across adjacent segments, geographies, and seller tiers • Establish scalable supply acquisition and retention strategies • Continuously assess competitive dynamics and evolving cultural trends • Architect the playbook for acquiring, activating, and retaining high-value sellers and creators • Ensure balanced marketplace dynamics between supply depth and demand velocity • Partner with Growth and Marketing to stimulate demand moments and category engagement • Implement structural improvements that increase conversion, retention, and monetization • Influence Product roadmap to improve seller tooling, pricing mechanics, discovery, and trust features • Partner with Marketing to launch culturally relevant campaigns and high-impact moments • Collaborate with Operations to optimize onboarding, seller support, and fulfillment performance • Represent your vertical in executive planning, QBRs, and strategic reviews • Hire and develop Category Managers and supporting roles as the vertical scales • Establish operating cadence, reporting frameworks, and performance management systems • Build repeatable GTM playbooks that can be deployed across additional categories • Foster a culture of accountability, experimentation, and community authenticity • Act as the senior face of StockX within your category’s ecosystem • Build relationships with top sellers, shops, creators, and community leaders • Ensure platform growth remains culturally credible and aligned with community norms.

🎯 Requirements

• 10+ years of experience in marketplace leadership, category general management, business development, or growth roles within consumer tech or two-sided platforms • Demonstrated ownership of revenue or P&L-level outcomes • Proven track record of scaling a vertical, marketplace segment, or new business line • Strong executive presence and experience influencing cross-functional roadmaps • Deep fluency in marketplace mechanics: liquidity, take rate, CAC/LTV, cohort behavior, supply elasticity • Experienced people leader with a track record of building high-performing teams • Deep connection to culture-driven or enthusiast categories.

🏖️ Benefits

• medical • dental