Integrated Campaigns Manager – Stablecoins, Crypto, Bridge

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

₿ Crypto

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Stripe

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2010

💳 Fintech

🛍️ eCommerce

🤝 B2B

💰 Venture Round on 2021-05

Fintech • eCommerce • B2B

Stripe is a global payments processing platform that enables businesses to accept online and in-person payments. It offers a comprehensive suite of financial services, including payment processing, billing, and revenue management tools, aimed at businesses of all sizes, from startups to enterprises. By providing a developer-friendly API, Stripe allows businesses to streamline their payment operations and embed financial services directly into their applications, facilitating both B2B and B2C transactions.

📋 Description

• Own the overall campaign strategy and plan for Stripe’s stablecoin and crypto products, including Bridge, and drive the global, cross-functional workstream for activation and impact • Partner with communications, product marketing, channel teams, regional and field marketing, partner marketing, and sales teams to define and implement campaigns • Work with regional marketing to ensure local relevance and advise on campaign delivery • Deliver campaigns through digital, web, email, online events, direct mail, social, events, and sales plays • Develop campaign materials and content sets, including whitepapers, guides, blogs, checklists, interactive content, and promotions/offers • Use or recommend leading tools to improve or accelerate campaign function work • Act as an expert for the owned audience and solution, championing market trends, competitive context, and customer insights • Track, analyze, and report campaign performance metrics focused on lead generation, pipeline, and target account penetration • Share campaign learnings regularly to improve overall campaign efficacy

🎯 Requirements

• 8+ years of enterprise B2B marketing experience, including integrated campaigns, content marketing, regional or field marketing, and/or account-based marketing, with demonstrated increase in scope • Exceptional knowledge of the fintech industry landscape, trends, and technology • Proven expertise partnering with regional marketing and sales teams to build, grow, and develop pipeline • Analytical acumen, including ability to build, interpret, and adjust measurement tools and data • Exceptional presentation, writing, and communication skills, especially with executive stakeholders • Ability to work through ambiguity, evaluate and recommend solutions, and drive clarity across complex, global stakeholder groups • Ability to build campaigns and programs from the ground up, orchestrating many moving parts across disparate functions • Ability to lead and drive large, complex, global campaigns or programs • Ability to interpret, analyze, and communicate campaign performance across marketing and sales KPIs • Proven track record developing global campaigns and delivering campaign playbooks for international localization and execution • Understanding of modern storytelling and content trends and ability to translate them into campaign strategies • Agility, iterative working style, AI fluency, and comfort with ambiguity and high-growth environments