Marketing Operations Manager – AMER Events

🔥 0 minutes ago

🌐 United States, Canada – Remote

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⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

🦅 H1B Visa Sponsor

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👻 Ghost score 10%

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Logo of Stripe

Stripe

1001 - 5000 employees

Founded 2010

💳 Fintech

🛍️ eCommerce

🤝 B2B

💰 Venture Round on 2021-05

Fintech • eCommerce • B2B

Stripe is a global payments processing platform that enables businesses to accept online and in-person payments. It offers a comprehensive suite of financial services, including payment processing, billing, and revenue management tools, aimed at businesses of all sizes, from startups to enterprises. By providing a developer-friendly API, Stripe allows businesses to streamline their payment operations and embed financial services directly into their applications, facilitating both B2B and B2C transactions.

📋 Description

• Own end-to-end marketing operations for in-person and online events, from campaign intake through post-event reporting • Partner with Field Marketing, Demand Generation, Marketing Technology, and Sales to define operational plans, timelines, responsibilities, and success metrics • Manage audience strategy and campaign execution, including segmentation, registration, email, testing, launch readiness, and attendance tracking • Monitor registration and attendance, address risks and dependencies, and identify opportunities to improve conversion and engagement • Manage the accurate capture, validation, enrichment, and reconciliation of attendee and non-attendee data • Oversee lead scoring, classification, routing, nurture, sales notifications, and handoff within agreed service levels • Report on campaign performance, attendance, engagement, lead routing, sales follow-up, and pipeline impact • Maintain high standards for data quality, privacy, consent, and contact governance throughout the campaign lifecycle • Identify and address process, data, and technology gaps by implementing scalable documentation and operating procedures that improve consistency and performance

🎯 Requirements

• 5+ years of experience in marketing operations, demand generation operations, event operations, or a related field • 3+ years of proven expertise in Marketo, with a strong track record of developing scalable programs and driving successful campaign outcomes • Proven track record of optimizing campaign and execution workflows within event and webinar platforms (such as Splash and ON24) • Experience with audience segmentation, campaign workflows, lead management, and sales follow-up processes • Strong program-management skills, with the ability to manage timelines, dependencies, risks, and multiple concurrent events • Strong analytical and problem-solving skills, including experience using campaign data to identify issues and improve performance • Understanding of data quality, consent, privacy, and contact-governance practices • Clear written and verbal communication skills and experience working across Marketing, Sales, and Technology teams • Attention to detail and the ability to operate effectively in a fast-paced environment with changing priorities • Experience integrating AI into scalable marketing operations workflow designs and streamline processes

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