Retention Strategist, Lifecycle Marketing

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $75k - $85k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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Structured

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

📣 Marketing

🛍️ eCommerce

🤝 B2B

Marketing • eCommerce • B2B

Structured is a performance-driven integrated marketing agency that builds and scales lifecycle marketing systems for brands. They specialize in email & SMS retention, paid media, conversion rate optimization (CRO), creative and UGC production, financial analysis and AI-enabled SEO & advertising. Structured positions itself as a leader for e‑commerce and subscription brands, delivering full-funnel growth services and regular strategic Quarterly Business Reviews focused on measurable ROI.

📋 Description

• Manage email, SMS, referral, rewards and other customer retention and acquisition programs for clients • Manage daily lifecycle marketing operations, including marketing calendars, strategy, content, and email/SMS campaign build and deployment • Conduct A/B testing, measurement and reporting • Implement automation, triggered campaigns, template development, dynamic content, personalization and retargeting • Develop personalized and omnichannel customer journeys • Evaluate creative solutions tailored to each client’s business objectives and challenges • Use customer data and segmentation to personalize communications and campaigns • Oversee customer journeys and improve touchpoints, engagement and conversion • Analyze customer behavior, engagement patterns and purchase history • Monitor and report performance/KPIs, consumer behavior and online trends • Provide benchmarks and competitive analysis • Build and manage automated email and SMS marketing programs with end-to-end tracking and measurement • Continuously test, measure and optimize email marketing programs • Deliver reporting metrics, key learnings and strategic recommendations to clients

🎯 Requirements

• 4+ years experience in email marketing strategy, production and end-to-end campaign management • Experience managing enterprise-level clients in a client services or account leadership capacity • Strong analytical and strategic copywriting skills • Understanding of A/B testing practices • Ability to draw conclusions from data and take action accordingly • Hands-on experience with Klaviyo • SMS experience • Expertise in email best practices, including segmentation, deliverability, copy and design approaches • Working knowledge of HTML/CSS for email coding • Knowledge of how Paid Media and CRO work in tandem with the Retention channel • Strong relationship-building skills • Presentation skills • Ability to navigate difficult conversations • Exceptional organizational and time-management skills • Self-starter able to execute multiple projects against tight deadlines • Exceptional communication skills • Ability to collaborate and thrive in a fast-paced agency environment

🏖️ Benefits

• Structured learning and development • Clear growth pathway • Remote-first culture • Work from anywhere • Highly collaborative and connected team • High-performance environment • Meaningful impact working directly with ecommerce brands