Head of Marketing

🔥 12 minutes ago

🇺🇸 United States – Remote

💵 $57 - $78 / year

⏳ Contract/Temporary

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 0%

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SubjectToClimate

WebsiteLinkedInAll Job Openings

51 - 200 employees

📚 Education

🛍️ eCommerce

🌍 Social Impact

Education • eCommerce • Social Impact

SubjectToClimate is a free online hub designed for K-12 teachers across all subjects to access credible resources that have been educator-reviewed. The platform provides teacher-designed lesson plans and professional development opportunities, all aimed at helping educators integrate climate change education into their curriculum.

📋 Description

• Own how SubjectToClimate reaches teachers • Set marketing strategy and lead a small team • Set marketing strategy and campaign calendar against annual teacher reach goals • Refresh campaigns and channel mix using new approaches, tools, and partners • Use data to decide what to keep, cut, and scale, and report results to the COO and Executive Team • Build and launch product marketing strategy for the AI-powered localization tool • Turn new features into teacher-facing messaging, demos, and launch plans that drive adoption • Use short video and social content to spread tools teacher to teacher • Grow the teacher email list through lead magnets, segmentation, clear user journeys, and other pathways • Connect email activity to teacher behavior on the site • Adapt email marketing to changes in AI filtering and inbox placement • Develop a social strategy including potential influencer and teacher-creator partnerships • Maintain consistent brand voice and messaging • Manage and develop the Digital Marketing Manager and Marketing Designer • Work closely with Content and Tech teams • In the first 90 days, learn about teachers, build and present product marketing strategy for the AI localization tool, and refresh campaign and channel strategy

🎯 Requirements

• A genuine connection to the mission, whether from climate, education, or working with kids • Email marketing strategy experience, including lead magnets, segmentation, and user journeys • Product marketing experience, especially using video and social content to drive adoption and word of mouth • Track record of data-driven decisions • Social media strategy experience beyond basic posting and scheduling • At least two years managing and developing a team • Strong AI literacy, including AI's impact on email deliverability and marketing tools • Comfort being a player-coach in a small team • Experience with MailerLite or connecting email marketing to on-site user behavior (nice to have) • Experience with GA4, Google Ads, FullStory, or similar analytics tools (nice to have) • Experience running influencer or creator partnerships (nice to have) • Knowledge of marketing tools and channels beyond the usual playbook (nice to have) • Background in education, edtech, or product (nice to have) • Classroom teaching experience is not required

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