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Swimoutlet is an Italian online retail outlet specializing in swimwear, swimming accessories, and triathlon sportswear for men, women and juniors, carrying brands like Arena, Speedo, and Jaked. The company operates an e-commerce store and a physical showroom in Perugia, offers customer support via phone, WhatsApp and chat, provides free shipping in Italy for orders over €99, multiple secure payment options, and a 30-day return/exchange guarantee.
🔥 1 minute ago
🇺🇸 United States – Remote
💵 $75k - $105k / year
⏰ Full Time
🟡 Mid-level
🟠 Senior
💕 Social Media Manager
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- employees
📣 Marketing
📦 Logistics
✈️ Travel
Marketing • Logistics • Travel
Swimoutlet is an Italian online retail outlet specializing in swimwear, swimming accessories, and triathlon sportswear for men, women and juniors, carrying brands like Arena, Speedo, and Jaked. The company operates an e-commerce store and a physical showroom in Perugia, offers customer support via phone, WhatsApp and chat, provides free shipping in Italy for orders over €99, multiple secure payment options, and a 30-day return/exchange guarantee.
• Own SwimOutlet's organic social presence end to end • Own production of social and paid social creative across short-form video, UGC, motion graphics and statics • Shoot and edit content on demand and on location, including pool decks and meets • Produce a consistent pipeline of testable creative for Meta and other paid social channels • Direct and produce UGC through the ambassador roster and creator network • Publish and schedule across social channels • Repurpose existing content into new formats and placements • Use internal designers, digital media support and external freelancers to extend production capacity • Use AI tools for ideation, scripting, editing, and image or video generation where useful • Own SwimOutlet's and Sporti's organic presence across Facebook, Instagram, TikTok and YouTube Shorts • Audit branded social channels within the first 60 days and recommend priorities • Manage Tolstoy shoppable video for on-site and retention relevance • Lead paid-social creative ideation and testing across hooks, angles, copy and formats • Meet weekly with the CMO to review paid creative performance and determine future production • Analyze CTR, CPM, thumbstop rate, hook rate, hold rate, engagement rate and outbound CTR • Run the ambassador program, including recruiting, briefing, tracking output, evaluating ROI and refining the roster • Manage community engagement across DMs, comments and tagged content; escalate sensitive matters • Align social content with buying, planning, product, launch and promotional priorities • Present weekly organic performance reporting • Monitor platform changes, trends, competitors and category trends • Steward SwimOutlet's voice and tone across organic, paid social and community • Work with the paid media team, which buys media and runs ad accounts
• Competitive swimming background • Current access to a pool deck, coaches and swimmers • Must personally shoot, edit, cut motion graphics and design statics • 3 or more years owning organic social for a consumer brand or retailer as the accountable person • Experience managing a content calendar, production schedule and cross-functional stakeholders independently • Comfortable producing on location, including on a pool deck and at a meet • Fluent in production tools such as Premiere, After Effects, CapCut, Figma or Canva • Community management judgment, including knowing what to escalate • Comfort with performance data, including understanding hook rate • Demonstrated experience creating paid social content that generated measurable business results • Experience managing an ambassador, creator, or influencer program with accountability for deliverables, performance and results • Ability to manage competing priorities independently, communicate effectively with executive stakeholders, and resolve issues with limited supervision • Working fluency with AI tools for content production is a plus, not a requirement • Must submit three to five work samples, including at least one video shot and edited and at least one motion or static ad
• Health, dental, and vision coverage • 401(k) with company match • Paid time off and holidays • Generous employee discount on SwimOutlet products • Home-office / remote-work support • Covered business travel
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