Manager, Product & Field Marketing

🔥 7 minutes ago

🇺🇸 United States – Remote

💵 $115k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

✅ Product Manager

👻 Ghost score 0%

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Swoop

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2011

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Swoop is a marketing solutions company aimed at the pharmaceutical and life sciences industries, specializing in direct-to-consumer (DTC) and healthcare provider (HCP) marketing. The company leverages advanced AI technology and data to enhance patient-centric engagement and create meaningful connections between patients, healthcare providers, and brands. By focusing on privacy-compliant omnichannel strategies, Swoop seeks to optimize healthcare marketing performance and improve health outcomes across various platforms, including social media and television.

📋 Description

• Lead day-to-day commercialization execution for NimbleRx's Pharmacy Dashboard and Patient App • Execute go-to-market activities for product launches, feature releases, and enhancements • Coordinate launch deliverables and timelines across Product, Marketing, Sales, Customer Activation, and Client Success • Track project status and deliverables to keep launches and enablement on schedule • Develop and deploy sales and Client Success enablement materials, including presentations, one-pagers, battlecards, FAQs, product overviews, and training resources • Translate positioning and messaging frameworks into field-ready materials • Gather field feedback and keep resources current, accurate, and on brand • Build customized resources for Platinum and Titanium accounts • Create and maintain scalable templated resources for Gold accounts • Develop onboarding and activation materials, including welcome kits, point-of-sale materials, and implementation guides • Administer NimbleRx's Highspot pharmacy destination, including content governance, organization, permissions, and adoption support • Build and maintain custom digital sales rooms for key accounts • Report on Highspot usage and content performance and recommend improvements • Track enablement adoption, resource utilization, and launch execution metrics • Share insights and recommendations with the Senior Manager to improve field effectiveness • Work with Pharmacy Sales, Customer Activation, NimbleRx Customer Success, Marketing, and cross-functional marketing teams

🎯 Requirements

• 3 to 5 years of experience in product marketing, sales enablement, or B2B marketing • Healthcare technology, healthcare SaaS, pharmacy technology, digital health, or high-growth technology experience preferred • Experience creating sales enablement resources, customer presentations, and field-facing materials • Experience supporting product launches and cross-functional go-to-market initiatives • Strong writing and storytelling skills • Strong project management and organizational skills • Strong collaboration skills across technical and commercial teams • Excellent written, verbal, and presentation skills • Hands-on experience administering Highspot or a similar sales enablement platform preferred • Salesforce experience a plus • Analytical mindset and ability to use data and field feedback to improve resources • Experience using AI tools to improve productivity and content development preferred • Bachelor's degree in marketing, business administration, communications, or a related field, or equivalent experience

🏖️ Benefits

• Rich opportunities for professional growth • Best Places to Work recognition • Remote work in the United States

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