Head of Demand Generation

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Sybill

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

📦 Logistics

📣 Marketing

💰 $11M Series A on 2024-07

Consulting • Logistics • Marketing

Sybill is an AI-powered sales productivity tool designed to streamline and enhance communication tasks for sales teams. It offers functionalities such as automatic call summaries, AI-generated follow-up emails, and CRM data entry. By processing both verbal and non-verbal cues, Sybill provides comprehensive conversational insights, helping sales professionals save time and improve efficiency. The platform integrates seamlessly with CRM systems and is geared towards sales executives, managers, and customer success teams, delivering precise outputs to facilitate improved deal outcomes and client interactions.

📋 Description

• Own Sybill's audience-building, engagement, and conversion strategy. • Build and execute the company's end-to-end growth strategy. • Drive pipeline through social, ABM, scaled campaigns, events, influencers, and community. • Build a growth strategy that raises Sybill's profile among key audiences. • Grow and engage key audiences across ABM campaigns, sponsored content, events, ads/media, community, and influencer channels. • Track performance and rapidly allocate capital and resources toward effective initiatives. • Partner with product and content marketing to amplify launches and tailor content by audience and channel. • Use performance measurement to inform content decisions. • Work with founders, marketers, and the sales team in a high-ownership builder role.

🎯 Requirements

• 8+ years in marketing. • 6+ years in demand generation in high-growth B2B SaaS. • Passion for building in early-stage startups. • Experience building demand generation from near zero or at Series A at a B2B company. • Ideally experience selling to sales, revenue, or GTM buyers/influencers. • Experience owning a growth budget and driving ROI from it. • Experience owning KPIs, LTV/CA, business projections, and outcomes. • Strong understanding of online behavior, communities, distribution, attention, and intent across platforms. • Track record of building and converting audiences across relevant channels. • Curious, analytical, and experimental approach. • Strong data analysis and experimentation skills. • Experience building with AI and using AI agents as leverage. • Fluency with modern GTM tools such as Clay, Amplemarket, or Apollo. • Comfort stitching together agentic workflows. • Strong writing skills and ability to flex tone across audiences. • Ability to internalize messaging and positioning and translate it into effective campaigns and programs.

🏖️ Benefits

• Equity • Health benefits ("Plus health")