Brand Director

🔥 0 minutes ago

🐻 Alaska, Connecticut, +3 more states – Remote

🐻 Alaska – Remote 🦌 Connecticut – Remote 🌶️ New Mexico – Remote 🍂 Massachusetts – Remote 🗿 South Dakota – Remote

⏰ Full Time

🔴 Lead

💃 Brand Manager

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Tactacam

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2013

🏭 Manufacturing

🔧 Hardware

🔐 Security

Manufacturing • Hardware • Security

Tactacam is a manufacturer and e-commerce retailer of advanced hunting, trail and security cameras and related accessories. The company offers off-grid and cellular-enabled camera hardware (trail cameras, security cameras), companion mobile and web apps with data plans for live streaming and remote monitoring, plus accessories and apparel for hunters, land managers and security customers.

📋 Description

• Own Reveal's brand strategy, positioning and long-term narrative • Articulate who Reveal is for, what problem it solves and why it wins • Protect and grow Reveal's leadership in the cellular trail camera category • Reach new customers without diluting the brand • Establish and evolve messaging hierarchy and tone of voice • Lead annual and quarterly brand planning • Define campaign strategies, audiences and success metrics across DTC, retail, partnerships and community • Own go-to-market strategy for new product, app and feature launches • Partner with Performance Marketing to align brand and demand • Shape creative direction and storytelling with the Creative Director • Provide briefs translating strategy into creative • Champion authentic storytelling based on real customers and results • Ensure creative work aligns with brand strategy and customer truth • Act as the internal voice of the customer across Product, CX, Sales and Leadership • Ensure brand promises align with customer experiences • Support retail, partnership and community storytelling • Align the organization around a focused brand vision • Own brand health metrics alongside performance outcomes • Use customer insight, market research and competitive analysis to evolve strategy • Lead, mentor and develop brand team members

🎯 Requirements

• 5+ years of experience in brand management, marketing strategy or product marketing • Proven track record owning and growing a brand, not just supporting one • Deep understanding of brand positioning, customer insight and messaging frameworks • Experience partnering with creative teams to bring strategy to life • Experience leading and developing a team • Strong cross-functional leadership, with the ability to influence without direct authority • Comfort presenting to executive leadership and defending strategic decisions • Experience in fast-paced, entrepreneurial or high-growth brand environments • Preferred: Hunting experience or strong familiarity with hunting culture • Preferred: Experience in hunting, outdoor, sporting goods or other enthusiast categories • Preferred: Background in DTC and retail brands, including retail media and in-store storytelling • Preferred: Experience with subscription, app-driven or hardware-enabled products • Preferred: Experience with pro, ambassador, conservation or community programs

🏖️ Benefits

• Medical, dental, and vision coverage • Life insurance • Disability protection • Competitive time off • Pregnancy leave • Parental leave • Military leave • Hunting Holidays for outdoor activities • Company-managed 401(k) plan • Remote-first flexibility • Employee discounts • Complimentary camera gear • Company-sponsored outdoor trips • Community projects • Monthly TactaValor Awards recognizing top performance and company values