Market Development Manager

🕒 April 12

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Logo of Tactile Medical

Tactile Medical

1001 - 5000 employees

Founded 1995

🔧 Hardware

🤝 B2B

👥 B2C

💰 $32.5M Post-IPO Equity - Tactile Medical on 2023-02

Hardware • B2B • B2C

Tactile Medical is a medical device company that develops and sells at-home pneumatic compression and airway-clearance therapy systems to treat lymphedema, chronic venous insufficiency, and respiratory/neuromuscular conditions. Its product portfolio includes devices such as Flexitouch, AffloVest, Nimbl, and Kylee, and the company provides clinical education, reimbursement support, and resources for patients and clinicians to improve quality of life and daily functioning.

📋 Description

• Execute multi‐channel market development plans that support company objectives for assigned conditions. • Develop and implement programs that increase awareness of targeted conditions and promote best practices in screening, diagnosis, and treatment. • Equip the sales organization with tools, resources, and insights that enhance field execution and product adoption. • Support patient activation initiatives by ensuring clear, relevant, and accessible educational content across digital and clinical touchpoints. • Maintain a strong understanding of the patient journey and collaborate with advocacy organizations to expand patient reach. • Gather and analyze market, clinical, competitive, and payer insights to inform strategy and cross‐functional decision‐making. • Assist in developing and managing relationships with clinical thought leaders, societies, and advocacy groups to elevate disease awareness and treatment standards. • Collaborate closely with field sales teams to ensure alignment between market development initiatives and field needs. • Manage assigned projects to completion on time, within scope, and within budget. • Other duties as assigned.

🎯 Requirements

• Bachelor’s degree in marketing, business, life sciences, or a related field. • 3+ years of experience in medical device, healthcare, or life sciences marketing or sales. • Ability to travel up to 35%. • Strong communication, analytical, and project management skills. • Ability to lift up to 25 pounds. • MBA or equivalent advanced education (preferred). • 5+ years medical device industry experience, significant customer-facing or sales experience (preferred). • Experience working with vein specialists, vascular surgeons, oncologists, interventional products, or DME (preferred). • Additional experience in market development, downstream marketing, clinical marketing, or disease‐state education (preferred).

🏖️ Benefits

• medical, dental and vision benefits • retirement benefits • employee stock purchase plan • paid time off • parental leave • family medical leave • volunteer time off • additional leave programs • life insurance • disability coverage • other life and work wellness benefits and discounts

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