Senior Manager, Paid Search

🔥 1 hour ago

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Talkiatry

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2019

🏥 Healthcare

👥 B2C

Healthcare • B2C

Talkiatry is a virtual psychiatry provider that delivers 100% online psychiatric care and medication management. The platform matches patients to licensed psychiatrists and other clinicians, offers follow-up care with the same provider, and treats conditions such as ADHD, anxiety, depression, bipolar disorder, OCD, PTSD, insomnia and peripartum/postpartum needs. Talkiatry operates in-network with major insurers, provides copay estimates, a patient portal, and resources like quizzes and medication information. The site notes its clinicians average 10 years of experience, represent multiple subspecialties, and speak many languages.

📋 Description

• Own and scale Talkiatry’s paid search program end-to-end • Develop and execute a rigorous testing roadmap • Build and maintain marginal CAC and spend sensitivity curves • Optimize both automated and manual bidding strategies • Monitor key market signals and adjust strategy • Partner closely with Analytics, Finance, and Operations

🎯 Requirements

• 6-9+ years of experience in B2C growth/performance marketing • 5+ years deep in paid search (especially Google) • Experience leveraging downstream conversion quality, LTV, retention, or other value signals within bidding and budget allocation strategies • Strong analytical and technical fluency, including experience using SQL, Python, Excel, and/or BI tools • Proven experience running structured A/B and multivariate tests in paid media • Comfort making high-conviction recommendations with imperfect data and amid evolving market conditions

🏖️ Benefits

• Health insurance • 401K with match • Generous PTO plus paid holidays • Paid parental leave • Flexible location options