Senior Integrated Marketing Manager

Job not on LinkedIn

🔥 4 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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TAXWELL

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2003

⚖️ Legal

💸 Finance

💼 Consulting

Legal • Finance • Consulting

TAXWELL is a legal services firm specializing in international and national tax advice, litigation, mergers and acquisitions (M&A), and board room counseling. With over 20 years of experience, the firm consists of tax and corporate lawyers who are well-versed in Supreme Court litigation and have backgrounds in the Big Four accounting firms. TAXWELL is known for its niche focus and quality segment, boasting close cooperation with renowned arbitrators and foreign counsel while maintaining steady autonomous growth.

📋 Description

• Develop and own TaxAct’s U.S. Hispanic marketing strategy • Lead annual and seasonal integrated marketing planning across Brand, Performance Marketing, CRM, Product, PR, creators, partnerships, and owned channels • Translate business, brand, and audience objectives into clear integrated briefs • Lead the U.S. Hispanic marketing agency relationship and evaluate recommendations and creative work • Champion the Hispanic consumer within TaxAct through cultural and marketplace insights • Partner with Brand and Research on culturally relevant positioning, messaging, creative platforms, and customer experiences • Partner with Performance Marketing & Media on media strategy, allocation, flighting, and optimization • Own the quality and consistency of the Spanish-language customer experience across advertising, content, CRM, landing pages, and the end-to-end product journey • Establish measurement across awareness, consideration, engagement, acquisition, conversion, revenue, CPA, ROAS, and long-term brand and customer growth • Use consumer research, cultural insight, brand measures, and channel performance to improve strategy and integrated marketing plans

🎯 Requirements

• Eight or more years of experience in integrated marketing, brand strategy, multicultural marketing, consumer marketing, or a related discipline • Demonstrated track record developing and leading U.S. Hispanic marketing strategies and campaigns, including Spanish-language work, from audience insight and briefing through execution, measurement, and optimization • Meaningful experience marketing to U.S. Hispanic consumers, with a nuanced understanding of cultural, linguistic, behavioral, and generational differences within the market • Professional fluency in English and Spanish • Ability to evaluate Spanish-language strategy, copy, creative, and experiences for meaning, tone, cultural relevance, and brand alignment • Experience leading agencies and cross-functional teams from strategy and briefing through execution, measurement, and optimization • Strong understanding of paid, owned, earned, and lifecycle marketing • Experience using consumer research, brand metrics, and acquisition data to make decisions and communicate recommendations to senior stakeholders

🏖️ Benefits

• Opportunity to grow your career within a collaborative and fast-paced marketing organization • Hands-on experience working across brand, product, and digital experiences • A team environment that values ownership, initiative, and partnership • Remote working culture • Supportive, open, and inclusive atmosphere • Equal opportunity employment