Senior Manager, Events & Field Marketing

Job not on LinkedIn

🔥 0 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🟠 Senior

🎪 Events

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

TCP Software

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1988

👥 HR Tech

☁️ SaaS

HR Tech • SaaS

TCP Software is a provider of employee scheduling, time & attendance, and workforce management solutions. Its product portfolio includes SaaS platforms (TimeClock Plus, Humanity Schedule, Aladtec, Humanity Time, ScheduleAnywhere) plus time clock hardware and integrations with ERP/HCM/payroll systems. TCP focuses on automating scheduling and time tracking to improve payroll accuracy, compliance, and labor cost management for organizations of varying sizes across industries such as education, public safety, healthcare, retail, hospitality, and manufacturing.

📋 Description

• Develop and own TCP’s annual event and field marketing strategy, aligning investments to target industries, enterprise accounts, products, and revenue priorities. • Manage a portfolio of approximately 50–60 conferences, trade shows, association events, and industry programs. • Build and execute targeted field marketing programs, including executive dinners, regional events, prospect and customer roundtables, partner programs, and account-based experiences. • Evaluate and prioritize opportunities based on audience fit, account concentration, brand value, demand potential, and expected return. • Partner with the ABM, Demand Generation, Sales, Customer Success, Product Marketing, Partnerships, and Brand teams to integrate events into coordinated go-to-market campaigns. • Develop programs that engage enterprise buying committees, create new opportunities, accelerate active pipeline, and expand relationships within strategic accounts. • Establish clear objectives, target audiences, account lists, messaging, activation plans, meeting goals, follow-up motions, and measurement frameworks. • Create differentiated experiences that strengthen TCP’s reputation as a workforce management and workforce optimization leader within priority industries. • Incorporate customers, executives, partners, influencers, and industry experts into programs through panels, peer discussions, thought leadership, and customer advocacy. • Own program execution, including sponsorships, contracts, budgets, vendors, logistics, booth experiences, staffing, promotions, lead capture, and follow-up coordination. • Manage the event and field marketing budget, reallocating investments toward programs that produce the strongest strategic and financial return. • Develop reporting that measures account engagement, audience quality, meetings, pipeline creation, pipeline influence, opportunity progression, and return on investment. • Conduct post-event analyses and recommend whether programs should be expanded, redesigned, reduced, or eliminated. • Establish scalable planning processes, timelines, playbooks, and accountability across Marketing and Sales. • Ensure every external program reflects TCP’s brand standards, positioning, messaging, and customer experience expectations.

🎯 Requirements

• 7+ years of experience in B2B event marketing, field marketing, account-based marketing, demand generation, or a related go-to-market role. • Experience managing a large portfolio of external conferences, trade shows, industry events, and field marketing programs. • Demonstrated ability to develop event and field marketing strategies for enterprise or complex B2B sales motions. • An understanding of account-based marketing and how field programs engage buying committees, create pipeline, accelerate opportunities, and expand strategic accounts. • Experience developing executive dinners, roundtables, peer forums, regional programs, and other targeted experiences. • Ability to balance strategic planning with detailed, hands-on execution across numerous concurrent programs. • Experience partnering directly with Sales leaders, account executives, business development teams, customer teams, and executives. • Strong financial and analytical skills, including budget management, investment prioritization, performance analysis, and ROI measurement. • Experience negotiating sponsorships, vendor agreements, venues, and event services. • Excellent project management, communication, and stakeholder-influence skills. • Experience with Salesforce, marketing automation, account-based marketing platforms, event technology, and project management tools is preferred. • Experience in workforce management, HR technology, enterprise software, or B2B SaaS is valuable but not required. • Willingness and ability to travel frequently to support priority industry and field marketing programs. • Physical Requirements: Prolonged periods sitting at a desk and working on a computer. Must be able to lift up to 30 pounds at times. Must be able to stand and walk for extended periods during conferences and events. Travel of approximately 30–40%, including occasional evenings and weekends based on the event schedule.

🏖️ Benefits

• Competitive salary plus uncapped commission • 20 Days of PTO (Paid Time Off) and 13 days of companywide holidays • 8 hours to volunteer and impact the community • Comprehensive benefits (Health/Dental/Vision/ 401K) • Employee Choice Benefit