Email Marketing Manager

🕒 June 16

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TechnologyAdvice

WebsiteLinkedInAll Job Openings

201 - 500 employees

🤝 B2B

🛍️ eCommerce

📱 Media

B2B • eCommerce • Media

TechnologyAdvice is a media and technology company that provides insights and recommendations on business-to-business (B2B) technology products and services. The company specializes in helping organizations make informed purchasing decisions by offering expert analysis and comparisons of various software solutions including HR software, CRM, project management tools, and business intelligence systems. Through data-driven analysis and extensive research, TechnologyAdvice aims to simplify the technology buying process and provide valuable resources for businesses looking to implement new digital solutions.

📋 Description

• Build and optimize subscriber acquisition, engagement, retention, reactivation, and win-back programs across multiple newsletter audiences. • Develop lifecycle email journeys for different subscriber cohorts, brands, and audience segments. • Monitor newsletter and lifecycle performance, identify trends, and recommend ways to improve engagement, retention, and revenue opportunities. • Create and refine segmentation, personalization, behavioral targeting, and A/B testing strategies. • Partner with editorial, audience, marketing, AdOps, and executive stakeholders to align email programs with brand standards, audience needs, and business goals. • Support newsletter monetization by helping evaluate sponsorship performance, audience engagement, and campaign opportunities. • Use generative AI and AI-powered marketing tools to accelerate campaign planning, testing, analysis, reporting, and workflow efficiency while maintaining editorial judgment and quality standards. • Evaluate AI-generated outputs for accuracy, brand alignment, compliance, and audience relevance before they are used in subscriber-facing work. • Present email performance insights and recommendations clearly to stakeholders.

🎯 Requirements

• 3–5 years of experience in email marketing, lifecycle marketing, newsletter publishing, or audience development. • Experience managing email or newsletter programs at a meaningful scale, ideally with audiences of 100,000+ subscribers or across multiple brands, segments, or newsletter products. • Hands-on experience building lifecycle programs beyond one-off sends, including welcome series, onboarding, engagement, reactivation, win-back, preference-based journeys, or similar automated programs. • Experience using ESPs or marketing automation platforms such as Mailchimp, HubSpot, Marketo, Sailthru, or similar tools. • Skilled in segmentation, automation workflows, behavioral targeting, A/B testing, and performance analysis. • Able to translate email performance data into practical recommendations for improving subscriber growth, engagement, retention, and monetization. • Experience working with editorial, content, media, AdOps, or audience teams to support newsletter quality and business outcomes. • Strong writing and editing judgment, with the ability to evaluate copy, subject lines, CTAs, and campaign messaging for clarity, performance, and brand fit. • Demonstrated ability to use AI to accelerate newsletter production, generate testing hypotheses, support audience growth initiatives, and synthesize performance insights into actionable recommendations. • Comfortable reviewing AI-generated outputs for accuracy, quality, compliance, and audience relevance before publication.

🏖️ Benefits

• Career Growth: Advance with mentorship programs, leadership academies, and opportunities to shape company culture and DEI initiatives. • Flex Fridays: Adjust your 40-hour week to enjoy a full or half day off on Fridays. • Remote-First Culture: Work from the comfort of your home. • Flexible PTO: Take the time you need, when you need it. • Health Coverage: Medical, dental, and vision plans for you and your family. • Insurance Protection: Life, AD&D, Short-Term, and Long-Term Disability coverage. • 401K with Match: Secure your future with our company-matched retirement savings. • Paid Parental Leave: Support for new parents during life’s special moments. • Wellness Perks: Access Headspace and enjoy monthly fitness reimbursements. • Pet Insurance: Care for your furry family members. • Speaker Series Bonus: Present in our monthly speaker series and earn a bonus. • Book Reimbursement: Get up to 12 books reimbursed per year to fuel your learning. • Bucket List Benefit: Celebrate milestones with annual contributions toward your dream adventures after 3 years. • In-Office Perks: Enjoy catered lunches for our in-office team.