Manager, Integrated Account-Based Marketing – Technology, CMT & Travel

Job not on LinkedIn

🔥 0 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $90k - $100k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

👻 Ghost score 1%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Teleperformance

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1978

📣 Marketing

📦 Logistics

🏥 Healthcare

Marketing • Logistics • Healthcare

Teleperformance is a global leader in customer experience management and digital integrated business services. They operate in various locations, including Spain, where they offer job opportunities in cities like Barcelona, Madrid, and Seville. The company is renowned for providing excellent career growth opportunities and has job categories that include Customer Service, Business Development, Marketing, Sales, Human Resources, and more. Teleperformance is committed to employee experience and cultural diversity, with vacancies for multilingual professionals, reflecting its global presence and multicultural team environment. They emphasize using technology and data privacy in delivering their services, ensuring tailored and effective business solutions for their clients.

📋 Description

• Serve as the primary integrated ABM marketing lead for the Technology, CMT, and Travel & Hospitality verticals • Develop and execute personalized 1:1 campaigns and scalable 1:Few and 1:Many ABM programs • Partner with Sales and industry leaders to prioritize target accounts based on revenue potential, propensity to buy, relationships, whitespace, intent, engagement, and strategic fit • Develop account strategies for new-logo acquisition and expansion within existing accounts • Refine account segmentation, persona strategies, buying committee maps, and engagement plans • Translate industry trends and account-specific priorities into marketing strategies and campaigns • Connect TP capabilities across CXM, data services, trust and safety, sales outsourcing, technology consulting, and digitally enabled business services to account challenges • Partner with Industry and Solution Marketing on vertical-specific plays, messaging, content, and campaigns • Position TP as a strategic partner across CX, AI, data, technology, and business transformation • Own integrated marketing strategy end to end, including account selection, segmentation, intelligence, messaging, campaigns, content, digital demand generation, events, budget management, measurement, and optimization • Identify whitespace opportunities, leverage intent and engagement signals, and accelerate opportunities through the buyer journey • Support event execution and client/partner engagement through approximately 15–20% travel

🎯 Requirements

• 7+ years in B2B marketing for BPO, professional services, IT services, or SaaS • 3+ years in ABM roles marketing to senior decision makers within the cable, media, telecom, technology, and travel verticals • Fluency with buyer personas in customer experience, data and analytics, AI/ML, finance and accounting, and trust and safety • Expertise with Marketo, Demandbase, LinkedIn, and Salesforce • Proven ownership of end-to-end integrated marketing strategy, including account selection, persona messaging and content, channel plan, budget, execution, and pipeline attribution • Hands-on digital marketing expertise in paid media, programmatic/account-based advertising, email, webinars, and content syndication • Proven event marketing ownership, including tradeshow strategy, booth experience, executive roundtables, and post-event pipeline conversion • Ability to deliver high-ROI campaigns in a fast-paced environment • Strong project management, analytical, and communication skills • Process Excellence • Collaboration • Communication • Emotional Intelligence • Open-Mindedness • Critical Thinking • Solution Orientation • Entrepreneurship • AI Proficiency • Data Literacy • Must be located within the US or Canada • Must be eligible to work in the US or Canada without sponsorship • Ability to travel approximately 15–20% for event execution and client/partner engagement

🏖️ Benefits

• Comprehensive health benefits, which may include medical, vision, and dental • Employment Assistance Programs • Health and personal time off (HPT) • Leave programs as eligible • Competitive 401(K) plans • Life insurance • Supplemental medical coverage • Critical care insurance • Pet insurance • FSA plans • Retailer discounts • Career advancement opportunities • Inclusive and diverse workplace culture • Support for active-duty service members, veterans, and military families • Reasonable accommodation during the application process