Digital Strategist

🕒 September 2

🇺🇸 United States – Remote

💵 $100k - $140k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 1%

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Terra

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📣 Marketing

Consulting • Marketing • Design

Terra is a versatile services company that helps busy teams accomplish their goals through a wide range of digital marketing, design, and strategic services. They specialize in several areas, such as global communications strategy and content marketing for major clients like Airbnb, branding and web development for notable reports like the United Nations' Human Development Report, and digital strategy for B2B clients like Healthline Media. Terra prides itself on providing comprehensive marketing services, including performance marketing, graphic design, and thought leadership. Recognized for its outstanding work in digital media and web design, Terra has received numerous awards, including being a category winner for the Best Annual Report in 2023 and multiple 'Site of the Day' awards. They are a member of the Forbes Business Council since 2018, reflecting their influence and innovation in the industry.

📋 Description

• Lead marketing strategy for assigned client accounts, aligning initiatives with business objectives and audience needs. • Drive client discovery sessions to surface insights, clarify goals, and define performance metrics. • Develop cross-channel marketing strategies integrating content, AEO/SEO, and automation. • Collaborate with strategists to align account strategies with Terra’s broader strategic approach and best practices. • Partner with content, creative, and technical teams to translate strategy into campaigns, providing direction and feedback throughout execution. • Provide strategic creative direction by briefing creative teams, reviewing concepts and campaign plans, and ensuring execution follows the strategic vision. • Monitor performance, surface data insights, and make strategic adjustments to maximize impact. • Track market trends and changing customer behaviors, identifying opportunities and threats. • Contribute to Terra’s marketing and strategic initiatives with new ideas and recommendations. • Collaborate with company and department leadership on Terra’s branding, marketing efforts, and sales pursuits.

🎯 Requirements

• 6–8 years of experience developing and leading digital marketing strategies across multiple channels, ideally in an agency, start-up, or consultancy environment. • Clear career storyline of marketing wins owned and supported by data. • Expertise in at least two core marketing practice areas, such as lifecycle marketing, social media, AEO/SEO, content marketing, email, or automation. • Strong understanding of how marketing channels work together. • Experience in lifecycle and loyalty marketing, including email and app-based experiences. • Familiarity with Braze is a strong plus. • Ability to use behavioral, engagement, and transactional data to power personalized user experiences. • Experience owning client accounts or major strategic workstreams from discovery through execution. • Ability to lead client conversations, uncover insights, clarify objectives, and set a course toward measurable results. • Ability to translate complex ideas into persuasive strategies, build strategy decks, and present to senior executives. • Ability to collaborate with cross-functional teams and manage multiple projects in a fast-paced environment. • Comfortable learning tools such as Adobe Analytics, Figma, Profound, and Semrush. • Ability to brief and direct creative work rooted in strategic intent and evaluate concepts against objectives. • Ideally, marketing experience in regulated healthcare or finance contexts, including innovation and growth within large matrixed organizations.

🏖️ Benefits

• 11 observed holidays + unlimited paid time off • Additional 4 mental wellness days per year • 100% company funded health insurance premium, with dental and vision options • 401(k) plan to help save for your future • Permanent remote work option • Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM) • Monthly wellness stipend and quarterly employee appreciation gift • One-time reimbursement for work from home equipment • Monthly team bonding sessions / happy hours • Team retreats at our NYC headquarters • Pre-tax commuter benefits • The opportunity to join a dynamic, close-knit team that loves going to work with and for each other every day