Paid Media Manager

🔥 21 hours ago

🇺🇸 United States – Remote

💵 $90k - $130k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 6%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Terra

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📣 Marketing

Consulting • Marketing • Design

Terra is a versatile services company that helps busy teams accomplish their goals through a wide range of digital marketing, design, and strategic services. They specialize in several areas, such as global communications strategy and content marketing for major clients like Airbnb, branding and web development for notable reports like the United Nations' Human Development Report, and digital strategy for B2B clients like Healthline Media. Terra prides itself on providing comprehensive marketing services, including performance marketing, graphic design, and thought leadership. Recognized for its outstanding work in digital media and web design, Terra has received numerous awards, including being a category winner for the Best Annual Report in 2023 and multiple 'Site of the Day' awards. They are a member of the Forbes Business Council since 2018, reflecting their influence and innovation in the industry.

📋 Description

• Own paid media strategy and execution across a portfolio of B2B clients, aligning campaigns with client goals and KPIs • Build, launch, and optimize campaigns across Google, LinkedIn, Meta, and other relevant platforms • Monitor performance and make data-driven optimizations to improve efficiency and results • Develop and test audience strategies, creative approaches, and landing page hypotheses to drive growth • Manage budgets and pacing to align spend with performance and client expectations • Build insight-driven reports and presentations communicating results and next steps to clients • Partner with strategy, analytics, and creative teams to deliver integrated campaigns • Ensure proper tracking and attribution, including UTM structure, conversion tracking, and platform setup • Stay current on platform updates, industry trends, and new opportunities • Experiment with AI tools and workflows for reporting, QA checks, and performance analysis • Develop and refine internal systems, templates, and lightweight automation • Contribute to testing, learning, and continuous improvement across the paid media team

🎯 Requirements

• Deep experience managing and optimizing paid media campaigns across Google, LinkedIn, Meta, and Microsoft Ads • Agency experience working with B2B clients and understanding of longer sales cycles and lead quality • Confidence owning paid media strategy end-to-end across multiple client accounts • Skills in audience targeting, bid strategy, budget allocation, and A/B testing • Strong analytical abilities and comfort using CTR, CVR, and CPA performance data • Ability to manage several clients simultaneously and navigate shifting priorities with strong organization • Clear communication skills for translating performance into client-facing insights and recommendations • Experience building reporting decks, ideally in Figma • Ability to work independently, take ownership, and proactively seek solutions • Experience building or improving internal documentation, templates, and processes • Curiosity about AI and automation and interest in applying new tools to improve efficiency and campaign performance • Experience with Demandbase, Reddit, Taboola, or other emerging platforms is a plus

🏖️ Benefits

• 11 observed holidays + unlimited paid time off • Additional 4 mental wellness days per year • 100% company-funded health insurance premium, with dental and vision options • 401(k) plan to help save for your future • Mostly remote work setup • Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM) • Monthly wellness stipend and quarterly employee appreciation gift • One-time reimbursement for work-from-home equipment • Monthly team bonding sessions / happy hours • Pre-tax commuter benefits • The opportunity to join a dynamic, close-knit team that loves going to work with and for each other every day