Growth Specialist, Ads

Job not on LinkedIn

🕒 August 17

🇺🇸 United States – Remote

💵 $20 - $30 / hour

⏱ Part Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

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Logo of The Dyrt

The Dyrt

11 - 50 employees

Founded 2013

✈️ Travel

☁️ SaaS

🏪 Marketplace

💰 Debt Financing on 2023-12

Travel • SaaS • Marketplace

The Dyrt is the largest consumer subscription software platform for campers in the U. S. It operates a top-ranked camping app and website that lets campers search, review, book, and share photos and tips for campgrounds; the community has crowdsourced over 8 million reviews, photos and tips and the site tracks roughly 30M visits per year. The Dyrt offers a paid PRO subscription ($36/year) that adds discounts at nearly 1,000 campgrounds plus enhanced search and planning features (public land map layers, offline access, road-trip planning). The product is consumer-facing, community-driven, and monetized through subscriptions and campground bookings/discounts.

📋 Description

• Own paid user acquisition for The Dyrt PRO subscription product • Own paid media performance across app and web, including budget allocation, campaign execution, and returns • Manage acquisition volume and efficiency against monthly targets • Distribute spend across platforms, campaigns, and audiences; scale effective activity and cut ineffective activity • Build, launch, structure, and maintain campaigns across Google Ads, Meta, Apple Search Ads, TikTok, and secondary ad networks • Brief, refresh, and test ad creative • Build and test App Store custom product pages and align ads, store pages, and destinations • Verify ad-platform reporting against internal analytics • Maintain conversion events, deeplinks, UTM tracking, and pixel integrity • Define testing success criteria, analyze results, and decide whether to scale, stop, or iterate • Maintain weekly and monthly acquisition reporting • Recommend future campaigns and budgets • Coordinate with the Monday–Wednesday Growth Manager on acquisition and app-funnel activities • Set weekend budgets and hand off work on Wednesday

🎯 Requirements

• Personally managed app install and app event campaigns in Google Ads, Meta, and Apple Search Ads • Hands-on experience building and optimizing campaigns directly in ad platforms, not through an agency • Experience allocating and pacing paid budgets against volume and efficiency targets • Ability to recommend budget cuts or increases based on performance • Knowledge of SKAdNetwork, deeplinks, custom product pages, store listings, and mobile attribution gaps • Ability to reconcile platform-reported results with an independent analytics source • Clear, concise written communication • Curiosity and proactive use of AI and automation for analysis, creative production, and reporting • Must work in a U.S. time zone • Must maintain high-speed internet • Must maintain a professional working environment suitable for clear video conferencing during standard working hours • Cover letter and resume required

🏖️ Benefits

• Remote position • Flexible 3-day weekly operating cadence (Monday–Wednesday) • Work with a fast-growing consumer app • Inclusive, equal opportunity workplace • Opportunity to work with AI and automation tooling

Apply Now

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