User Acquisition Manager – Part-Time

Job not on LinkedIn

🕒 3 days ago

🇺🇸 United States – Remote

💵 $20 - $100 / hour

⏱ Part Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 0%

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The Dyrt

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2013

✈️ Travel

☁️ SaaS

🏪 Marketplace

💰 Debt Financing on 2023-12

Travel • SaaS • Marketplace

The Dyrt is the largest consumer subscription software platform for campers in the U. S. It operates a top-ranked camping app and website that lets campers search, review, book, and share photos and tips for campgrounds; the community has crowdsourced over 8 million reviews, photos and tips and the site tracks roughly 30M visits per year. The Dyrt offers a paid PRO subscription ($36/year) that adds discounts at nearly 1,000 campgrounds plus enhanced search and planning features (public land map layers, offline access, road-trip planning). The product is consumer-facing, community-driven, and monetized through subscriptions and campground bookings/discounts.

📋 Description

• Own paid user acquisition for The Dyrt PRO subscription product • Own paid acquisition volume and efficiency against monthly targets • Allocate spend across platforms, campaigns, and audiences • Build, launch, structure, and maintain app and web acquisition campaigns • Manage campaigns across Google Ads, Meta, Apple Search Ads, TikTok, and secondary ad networks • Brief, refresh, and test ad creative • Build and test App Store custom product pages • Maintain alignment between ads, store pages, and destinations • Verify ad-platform reporting against internal analytics • Maintain conversion events, deeplinks, UTM parameters, and pixel integrity • Define testing success criteria, analyze results, and decide whether to scale, stop, or iterate • Maintain weekly and monthly acquisition reporting • Recommend future campaign activity • Coordinate with the Monday–Wednesday Growth Manager on acquisition and app-funnel priorities • Set budgets through the weekend and hand off work on Wednesday

🎯 Requirements

• Personally managed app install and app event campaigns in Google Ads, Meta, and Apple Search Ads • Hands-on experience building and optimizing campaigns directly in ad platforms, not through an agency • Experience allocating and pacing paid budgets against volume and efficiency targets • Mobile measurement literacy, including SKAdNetwork, deeplinks, custom product pages, and store listings • Understanding of attribution gaps • Ability to compare platform-reported results with an independent analytics source and resolve discrepancies • Concise written communication • Comfort using AI and automation for analysis, creative production, and reporting • High-speed internet and a professional working environment suitable for clear video conferencing • Must work in a U.S. time zone • Cover letter and resume required

🏖️ Benefits

• Fully remote position • Part-time schedule of 24 hours/week, Monday–Wednesday • Flexible remote work from a U.S. time zone • Equal opportunity workplace • Inclusive platform and community