Senior Analyst, Digital Shelf

🔥 11 minutes ago

🇺🇸 United States – Remote

💵 $89.8k - $112.2k / year

⏰ Full Time

🟠 Senior

🧐 Analyst

👻 Ghost score 0%

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Logo of The Kraft Heinz Company

The Kraft Heinz Company

10,000+ employees

Founded 2015

👥 B2C

🍽️ Food & Beverage

🛒 Retail

💰 $20M Post-IPO Equity on 2019-06

B2C • Food & Beverage • Retail

Kraft Heinz is the third-largest food and beverage company in North America and the fifth-largest in the world, known for its unparalleled portfolio of powerful and iconic brands. The company is dedicated to transforming the food industry, offering a range of high-quality, nutritious foods suitable for all eating occasions, whether at home, in restaurants, or on the go.

📋 Description

• Drive organic growth for Kraft Heinz brands by optimizing shoppers’ experience across eCommerce retailers • Own end-to-end Digital Shelf strategy and execution for a group of key customers • Act as a subject matter expert for written content strategy across retailer dot coms • Hold end-to-end PDP content responsibility for customers within the Alternate Channels sales area • Leverage content intelligence, customer partnerships, and digital shelf tools to drive Organic Product Placement, Sales, Market Share, and Content Accuracy • Improve product search rankings through keyword analysis, on-page optimization, and SEO techniques • Improve AI product citations and recommendations through content optimizations and AEO techniques • Analyze content performance and recommend improvements to product descriptions, images, and videos • Work with agency partners and vendor platforms to syndicate product content across retailer platforms • Develop and maintain structured product taxonomy aligned with retailer requirements • Identify, execute, and analyze test-and-learn opportunities for organic growth • Partner with Omni-Shopper Marketing, Sales, and external partners to align opportunities, drive execution, and measure results • Report on digital shelf performance and share strategic initiatives and learnings with the organization and leadership

🎯 Requirements

• 1-3 years experience in digital shelf management, eCommerce, Shopper Marketing, or a related field • CPG experience preferred but not required • Demonstrated thought leadership in eCommerce marketing • Proficiency in Microsoft Office tools like PowerPoint and Excel • Experience with PIM platforms like Salsify & Syndigo preferred but not required • Strong communication skills with ability to collaborate across many cross-functional teams • Leadership skills to complete problem-solving tasks and make decisions autonomously • Ability to think strategically about information that will help stakeholders understand opportunities and impact on the business • Ability to leverage insights from data and research for continuous process improvement • Ability to take ownership of the business and lead • Ability to manage projects across multiple categories at once • Naturally inquisitive, highly driven, and very self-sufficient • Salaried, exempt schedule

🏖️ Benefits

• Performance-based bonus • Affordable access to healthcare, protection, and savings programs for employees and eligible dependents • Medical, Prescription Drug, Dental, Vision, and Screenings/Assessments • Paid Time Off • Company Holidays • Leave of Absence • Flexible Work Arrangements • Recognition • Training • Employee Assistance Program • Wellbeing Programs • Family Support Programs • 401k • Life insurance • Accidental Death & Dismemberment coverage • Disability coverage • Physical, social, emotional, and financial wellbeing events, resources, and learning opportunities • Remote work from a home office • 1-2 trips per year

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