Shopper Insights Lead – Meats, Cheese, Coffee, Snacking

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The Kraft Heinz Company

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2015

👥 B2C

🍽️ Food & Beverage

🛒 Retail

💰 $20M Post-IPO Equity on 2019-06

B2C • Food & Beverage • Retail

Kraft Heinz is the third-largest food and beverage company in North America and the fifth-largest in the world, known for its unparalleled portfolio of powerful and iconic brands. The company is dedicated to transforming the food industry, offering a range of high-quality, nutritious foods suitable for all eating occasions, whether at home, in restaurants, or on the go.

📋 Description

• Serve as the shopper insights leader for the Meat, Cheese, Coffee & Snacking business unit. • Partner with Business Unit leadership to shape annual operating plans, long-range strategic planning, and portfolio growth strategies. • Represent the voice of the shopper in key business decisions spanning innovation, brand investment, commercialization, and customer strategy. • Identify enterprise opportunities that accelerate growth across multiple categories and brands within the portfolio for key retailers and channels. • Translate shopper insights into actionable strategies that improve household penetration, purchase frequency, basket size, and loyalty. • Identify whitespace opportunities across categories, brands, and consumption occasions. • Support portfolio optimization by identifying emerging trends, evolving shopper needs, and competitive opportunities. • Partner with Innovation, Marketing, and Consumer Insights teams to ensure shopper needs are embedded throughout the product development process. • Evaluate innovation performance and identify opportunities to maximize retail adoption and shopper engagement. • Collaborate with Channel Shopper Insights Leads and Customer Teams to tailor portfolio strategies for key retailers and channels. • Provide shopper perspectives that strengthen customer selling stories and joint business planning. • Design and lead quantitative and qualitative research addressing strategic business questions. • Integrate syndicated data, household panel, retailer loyalty data, shopper research, and custom analytics into compelling business narratives. • Develop predictive insights to inform future category and brand strategies. • Serve as a trusted advisor to senior leaders across Marketing, Innovation, Sales, Finance, Category Leadership, and Revenue Growth Management. • Mentor junior insights professionals and contribute to capability development across the Shopper Insights organization.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Behavioral Science, Statistics, or related field. • 10–12+ years of experience in shopper insights, consumer insights, category leadership, or related CPG roles. • Strong experience in food & beverage, especially across meat, cheese, coffee, snacking. • Demonstrated ability to influence senior executives and shape enterprise-level strategy. • Deep expertise in qualitative and quantitative research, as well as advanced analytics. • Experience working with major U.S. retailers across omnichannel environments. • Exceptional storytelling, communication, and leadership skills. • Preferred Master’s degree (MBA, MS in Marketing Research, or similar). • Experience across multiple category types (e.g., beverage + meals + indulgence). • Proven track record of building and leading high-performing teams. • Experience driving transformation or building new insights capabilities.

🏖️ Benefits

• Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. • Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families. You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example: Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs Financial – 401k, Life, Accidental Death & Dismemberment, Disability