Paid Ads Specialist – Google, Meta

🔥 3 hours ago

🌏 Anywhere in the World

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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THE/STUDIO

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

📦 Logistics

💼 Consulting

📣 Marketing

💰 $11M Series A - The/Studio on 2018-09

Logistics • Consulting • Marketing

THE/STUDIO is a B2B custom product manufacturing and sourcing platform that helps brands, creators, and retailers design, prototype, and produce custom merchandise with low minimum order quantities. It combines a product catalog and factory marketplace with design support, quoting, sample approval, and production management for items ranging from pins and patches to apparel, packaging, tech accessories, and promotional products. THE/STUDIO serves startups and enterprises by streamlining custom manufacturing and on-demand merchandising from small batches to mass production.

📋 Description

• Own paid acquisition on Google and Meta, including new-customer revenue and affordable CAC • Scale and optimize a $100k+/month Google Ads account across Search, PMax, Shopping, and YouTube • Feed CRM conversion values, customer status, and margin data into value-based bidding • Build Meta advertising from scratch, including account structure and testing framework • Develop an ideation-to-production system for advertising creatives • Mine CRM, customer reviews, sales call transcripts, support tickets, forums, competitor ads, and search terms for audience and creative insights • Create and iterate advertising concepts, angles, hooks, formats, static ads, UGC-style video, and motion creative using AI • Brief and manage designers, freelancers, or agencies when required • Determine CAC targets, bids, budgets, and channel goals using unit economics • Design and evaluate holdout, geographic, or lift tests for incrementality • Plan and document structured campaign tests with hypotheses, metrics, budgets, and timelines • Verify conversion tracking across GA4, GTM, CAPI, and offline conversions • Identify and propose solutions for server-side tracking, landing-page CRO, video production, feed management, and localization needs • Launch and evaluate new paid channels with clear testing, budget, tracking, and scaling criteria • Produce weekly reporting on spend, new customers, CAC, and revenue by channel, including source and metric definitions • Work directly with the CEO, executive team, and Head of Marketing

🎯 Requirements

• 5+ years of hands-on paid acquisition experience • Personally built and run paid acquisition accounts • Personally managed $50k+ per month on Google Ads • Strong knowledge of automated bidding, including tROAS, tCPA, value-based bidding, and PMax • Built a Meta account from scratch • Strong understanding of margin, AOV, LTV, payback, and break-even CAC • Experience optimizing toward new-customer revenue • Ability to build audiences from first-party data and research • Ability to develop creative concepts and provide a portfolio • Experience running or reading incrementality tests • Understanding of attribution windows and models • Ability to connect CRM sales data to Google and Meta and troubleshoot tracking • Experience hiring, briefing, and managing freelancers or agencies • Launched at least one new paid channel from zero • Experience with campaigns for products sold across several countries • English level: C1/C2 • Daily AI use for research, creative generation, reporting, and visualizations • Ability to select appropriate image and video AI models • Ability to identify and verify incorrect AI output • Nice-to-have: 1–2 years in a performance agency • Nice-to-have: E-commerce, custom products, merch, or print-on-demand experience • Nice-to-have: A funnel mixing self-serve checkout and sales-led deals • Nice-to-have: Server-side tracking, HubSpot or Pipedrive • Nice-to-have: Microsoft Ads or LinkedIn Ads

🏖️ Benefits

• A real budget and the freedom to spend it well • Direct access to the CEO and executive team • High visibility, direct mentorship, and a seat at the table • Product and strategic influence in a flat hierarchy • High autonomy, minimal red tape, and room for personal and professional acceleration • Your call on tools and AI subscriptions • Competitive, outcome-driven compensation packages tailored to the candidate's level of impact