Performance Marketing Specialist – Paid Search, Social

🕒 April 15

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THE/STUDIO

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

🤝 B2B

🏪 Marketplace

💰 $11M Series A - The/Studio on 2018-09

B2B • Marketplace

THE/STUDIO is a B2B custom product manufacturing and sourcing platform that helps brands, creators, and retailers design, prototype, and produce custom merchandise with low minimum order quantities. It combines a product catalog and factory marketplace with design support, quoting, sample approval, and production management for items ranging from pins and patches to apparel, packaging, tech accessories, and promotional products. THE/STUDIO serves startups and enterprises by streamlining custom manufacturing and on-demand merchandising from small batches to mass production.

📋 Description

• Oversee the strategy and execution of Google Ads and other paid media platforms (e.g., LinkedIn Ads, Facebook Ads for B2B targeting) to meet CPL, CPA, and ROAS targets. • Conduct ongoing keyword research, audience segmentation, ad copy testing, and bidding optimization to maximize performance and efficiency, with a strong focus on B2B lead quality. • Manage a significant paid media budget, ensuring optimal allocation across campaigns and channels to maximize ROI. • Execute multi-channel campaigns across channels, ensuring alignment with sales objectives. • Manage the entire lead lifecycle, from initial awareness and lead capture to nurturing and handover to the sales team, focusing on lead quality and conversion velocity. • Contribute to performance reporting and translate data into actionable campaign improvements. • Implement rigorous A/B testing and experimentation frameworks across channels (ads, landing pages, email nurture sequences) to optimize conversion rates and improve key metrics. • Collaborate closely with the Sales team to ensure lead quality, optimize lead qualification processes, and improve sales-marketing alignment.

🎯 Requirements

• Bachelor's degree in Marketing, Business, or a related field. • 4+ years of progressive experience in demand generation, performance marketing, or growth marketing, with a proven track record of driving B2B leads and sales. • Deep expertise in managing large-scale Google Ads accounts, including Search, Display, and Video campaigns, with a strong understanding of B2B targeting. • Proficiency in Meta and LinkedIn Ads. • Strong analytical skills with the ability to interpret complex data, draw actionable insights, and make data-driven decisions (e.g., Google Analytics, CRM data, marketing automation platforms). • Experience with marketing automation platforms (e.g., HubSpot, Klaviyo) and CRM systems. • Excellent understanding of the B2B buyer's journey and sales funnel, and strategies to move prospects through it. • Proven ability to manage budgets, forecast performance, and report on ROI. • Exceptional communication, interpersonal, and project management skills. • Results-oriented, proactive, and a highly collaborative team player.

🏖️ Benefits

• Health insurance • Professional development opportunities