E-Commerce Marketplace, PIM Specialist

🔥 14 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $72.5k - $95k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🛍️ E-commerce

👻 Ghost score 0%

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The Wine Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1981

🍽️ Food & Beverage

🏭 Manufacturing

👥 B2C

Food & Beverage • Manufacturing • B2C

The Wine Group is an industry-leading house of beverage brands that crafts and markets a large portfolio of wines and packaged beverages for consumers and on-premise customers worldwide. The company describes itself as consumer-focused and innovative, operating multiple production facilities (California, New York, Australia) and managing 15,000+ vineyard acres, 125+ brands, and 45M+ cases globally. TWG is notable for scale and category leadership (2nd largest wine supplier globally; #1 private label wine producer nationwide) and product and packaging innovation (e. g. , Franzia Wine Tap® box packaging, 13° Celsius chill-activated labels, custom winemaking technology). The business emphasizes stewardship, careers across operations, winemaking, sales and marketing, and a mix of direct-to-consumer brand activity and large-scale manufacturing and supply.

📋 Description

• Set up, launch and manage advertising campaigns across third-party marketplaces such as Instacart, DoorDash and Uber Eats. • Translate approved briefs into platform-ready campaign plans. • Build and quality-check campaign details, including product selection, placements, targeting, budgets, bids, flight dates, promotions and tracking requirements. • Create and adapt digital assets and copy for platform specifications. • Collaborate with brand teams to maintain the intended look and feel and route work for review and approval. • Monitor campaign delivery, spend pacing and performance, including impressions, clicks, conversions, sales and return on ad spend. • Make in-scope optimizations and escalate budget or strategy decisions as needed. • Coordinate campaign calendars, promotional moments and launch readiness with brand marketing, sales, agencies and marketplace or retail media partners. • Prepare campaign reporting by platform and brand, identify performance trends and share recommendations. • Maintain campaign-relevant product information and content workflows in Salsify. • Validate product data accuracy and syndication for activation. • Review marketplace and retailer product pages for content, availability, pricing and promotional accuracy. • Coordinate corrections with internal teams, distributors or platform partners. • Follow company approval processes, platform requirements and applicable beverage alcohol rules within the three-tier system. • Improve campaign setup, asset handoffs, Salsify workflows and reporting processes. • Share platform updates and eCommerce best practices with the team. • Report to the Senior Manager of eCommerce.

🎯 Requirements

• Bachelor’s degree required. • 2+ years of experience in eCommerce, campaign operations, retail media, digital marketing or marketplace activation, preferably in CPG or beverage alcohol. • Hands-on experience setting up or managing campaigns in third-party marketplace advertising platforms such as Instacart, DoorDash or Uber Eats preferred. • Working experience with Salsify or another PIM platform, including product data quality, approved asset workflows or content syndication. • Demonstrated ability to create and adapt digital campaign assets using tools such as Canva or Adobe Creative Suite, guided by brand plans and visual standards. • Comfortable collaborating with brand teams on review and approval. • Strong Excel skills and comfort working with campaign data, budgets, performance reports and large data sets. • Able to summarize findings in PowerPoint or other clear formats. • Highly organized project manager with careful attention to detail, sound communication skills and the ability to coordinate multiple campaigns and deadlines across teams and external partners. • Understanding of retail media, campaign measurement, digital shelf content and/or the three-tier beverage alcohol system preferred. • Ability to perform tasks requiring bending, stooping, standing, and twisting. • Must be able to lift up to 40 lbs. (a case of wine).

🏖️ Benefits

• Remote work eligibility • Travel to industry and/or company events, up to 20% of the time