The American College of Financial Services
201 - 500 employees
Founded 1927
📚 Education
💸 Finance
🤝 Non-profit
Education • Finance • Non-profit
The American College of Financial Services is a leading academic institution dedicated to providing applied financial knowledge and education. Since 1927, it has been committed to delivering professional designations, certifications, and graduate degrees in financial services, empowering individuals to achieve expertise in areas like financial planning, retirement income, tax planning, and philanthropic planning. The College offers a wide range of programs tailored to meet the needs of financial professionals, including designations like the ChFC®, RICP®, and CAP®. Through its Centers of Excellence, it focuses on key areas such as financial security, inclusion, and economic empowerment. Emphasizing lifelong learning, The American College of Financial Services aims to catalyze change and impact the financial services profession.
Director of Digital Marketing, Analytics
Job not on LinkedIn
🕒 April 1
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The American College of Financial Services
201 - 500 employees
Founded 1927
📚 Education
💸 Finance
🤝 Non-profit
Education • Finance • Non-profit
The American College of Financial Services is a leading academic institution dedicated to providing applied financial knowledge and education. Since 1927, it has been committed to delivering professional designations, certifications, and graduate degrees in financial services, empowering individuals to achieve expertise in areas like financial planning, retirement income, tax planning, and philanthropic planning. The College offers a wide range of programs tailored to meet the needs of financial professionals, including designations like the ChFC®, RICP®, and CAP®. Through its Centers of Excellence, it focuses on key areas such as financial security, inclusion, and economic empowerment. Emphasizing lifelong learning, The American College of Financial Services aims to catalyze change and impact the financial services profession.
📋 Description
• Develop and implement holistic digital marketing strategies for all digital channels • Lead and own the public-facing www.theamericancollege.edu website, including SEO, UX, and CRO optimization efforts • Manage updates to the external web presence and work closely with Marketing and Web Services department • Own the enterprise-wide website redesign project • Improve conversion rates through structured A/B testing plans • Create MarTech stack roadmap and strategy • Gather and document cross-departmental requirements, research, recommend and lead the implementation of marketing software solutions • Ensure all marketing technology integrates with the rest of the MarTech stack • Translate company-level goals to KPIs and metrics • Drive projects to develop multi-touch attribution models and full-funnel lifecycle reporting • Collaborate with Admissions to optimize CRM functionality and lead scoring • Work closely with Business Development team to drive enrollments • Perform market research and competitive analysis
🎯 Requirements
• Bachelor’s degree required, preferably in marketing/communications • Minimum 7 years experience in marketing and advertising, brand strategy, and digital strategy • 2-3 years minimum experience working in a marketing agency setting is strongly preferred • Supervisory experience required • Thorough knowledge of market segmentation, principles of marketing, integrated communication principles, and branding • Experience developing and executing marketing plans with clear objectives that are measurable • Experience implementing, managing SEO/SEM strategies, Google’s Universal Analytics and Tag Manager, and UX and IU design • Ability to conceptualize creative marketing design that has a high impact • Thorough knowledge of social media measurement • Experience working with advertising and media planning/buying agencies • Excellent project management skills • A strong commitment to being part of a culture driving transformational change with a start-up mindset, while honoring The College’s history as the nation’s oldest institution for financial services education.
🏖️ Benefits
• Employees can work remotely
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