Manager, Portfolio Marketing – Campaigns

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🌵 Arizona, California, +27 more states – Remote

🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🌪️ Kansas – Remote ⚜️ Louisiana – Remote 🦞 Maine – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote ☕ Washington – Remote

💵 $90k - $120k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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The Channel Company

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🤝 B2B

🏢 Enterprise

📱 Media

💰 Venture Round on 2016-12

B2B • Enterprise • Media

The Channel Company is a global leader in providing strategies and services for channel success. They specialize in channel strategy and program management, working closely with IT leaders, technology vendors, and solution partners to enhance their market positions and achieve strategic growth. With a strong focus on audience engagement and strategic insights, The Channel Company activates growth strategies through campaigns, content production, and custom events. Their events connect channel executives and decision-makers worldwide, while their media brands and awards amplify the influence of IT leaders. They also focus on empowering women leaders through platforms and events, promoting diversity and inclusion within the tech industry. Overall, The Channel Company offers comprehensive solutions for building, sustaining, and growing strategic channels across the global technology landscape.

📋 Description

• Owns the development and evolution of messaging, positioning, and value propositions across TCC’s global portfolio of solutions • Align portfolio narrative to key buyer personas (Marketing Leaders, Channel Leaders, Partner Leaders) and their business priorities • Translate market insights, partner dynamics, and buyer needs into portfolio-level go-to-market strategy and messaging frameworks. • Ensure consistency between portfolio messaging, sales narratives, and campaign execution • Design and launch integrated, multi-channel campaigns (digital, events, content syndication, paid media, email, social) that activate portfolio positioning and commercial priorities • Own end-to-end campaign lifecycle: brief → build → launch → optimize → report, ensuring alignment to portfolio messaging and go-to-market strategy. • Partner with sales, product/portfolio, and delivery teams to align campaigns with pipeline and revenue goals • Demonstrate the value of our marketing efforts back to the business: define KPIs tied to pipeline, engagement, partner activation, and revenue influence • Develop and manage social media campaigns that amplify portfolio offers and integrated programs • Partner directly with sales teams to support pipeline generation, new business, and renewals.

🎯 Requirements

• 3-6 years in B2B technology portfolio, or integrated marketing (technology/channel ecosystem preferred) • Proven experience owning portfolio-level or product marketing positioning and messaging, not solely campaign execution • Proven success launching and managing multi-channel campaigns that drive pipeline, grounded in defined-portfolio positioning and go-to-market strategy. • Strong understanding of demand generation, partner marketing, and B2B buyer journeys, including how they inform portfolio positioning and go-to-market strategy • Experience with marketing automation, CRM, and campaign performance reporting • Strong storytelling and communication skills—able to translate data into business impact.

🏖️ Benefits

• medical • dental • vision • tele-health • disability • life insurance • health savings accounts • paid parental leave • company matched 401k • unlimited PTO • sick time • 15 company paid holidays