Marketing Leader, Contrast Media

🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $145.6k - $218.4k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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GE HealthCare

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1892

💊 Pharmaceuticals

Healthcare • Medical Technology • Pharmaceuticals

GE HealthCare is a leader in precision care, dedicated to providing innovative technologies and integrated solutions that enhance healthcare services. As a stand-alone company, it focuses on imaging, ultrasound, and healthcare IT, empowering clinicians and improving patient outcomes through advanced medical technologies and personalized care solutions. With a significant investment in research and development, GE HealthCare aims to transform healthcare by making hospitals more efficient and therapies more precise.

📋 Description

• Own the end-to-end marketing strategy and performance for the Contrast Media portfolio across key brands in X-Ray, CT, and MRI. • Lead annual strategic planning, operating plans, and long-range forecasting to achieve revenue and market share targets. • Identify growth opportunities across segments, sites of care, and customer archetypes to expand portfolio utilization. • Balance investment and prioritization across in-line brands and pipeline readiness. • Lead commercial readiness planning for a pipeline contrast agent currently in Phase 2/3 clinical development. • Partner with Product Development, Medical Affairs, Regulatory, and Market Access to shape early value proposition, positioning, and evidence needs. • Develop launch scenarios, segmentation strategies, and early go-to-market frameworks. • Develop and activate a new market creation plan. • Ensure organizational readiness across sales, training, supply, and marketing in advance of commercialization milestones. • Define and execute integrated customer strategies across organized customers, HCPs, payers, and patients, including both personal and non-personal promotion. • Lead development of value propositions, positioning, and messaging frameworks across brands. • Drive demand generation strategies, promotional campaigns, and channel optimization. • Align and lead cross-functional teams including Sales, Medical Affairs, Market Access, Training, Supply Chain, Regulatory, and Legal.

🎯 Requirements

• Bachelor’s degree required • MBA or advanced degree preferred • 10+ years of experience in pharmaceutical, medical device, or healthcare marketing or commercial leadership • Experience managing direct reports and/or leading teams in a matrixed environment preferred • Experience managing large or multi-brand portfolios and driving commercial performance • Experience in hospital-based products and B2B marketing strongly preferred • Prior launch experience or involvement in pipeline commercialization planning • Ability to manage complexity across multiple brands or products while driving cohesive strategy and performance • Proven ability to align diverse stakeholders and lead without direct authority • Communicates with honesty, clarity, and transparency

🏖️ Benefits

• medical • dental • vision • paid time off • a 401(k) plan with employee and company contribution opportunities • life insurance • disability insurance • accident insurance • tuition reimbursement