Senior Product Strategy Advisor

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The Cigna Group

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1982

⚕️ Healthcare Insurance

💊 Pharmaceuticals

Healthcare Insurance • Pharmaceuticals

The Cigna Group is a global health company committed to improving the health and vitality of its clients, customers, and patients. With its two divisions, Cigna Healthcare and Evernorth Health Services, the company focuses on enhancing quality of life through healthcare services and pharmacy benefits management. The Cigna Group is dedicated to ethical practices in healthcare and artificial intelligence, and strives to create positive change in the healthcare system. It also emphasizes its Environmental, Social, and Governance (ESG) responsibilities, aiming to impact health equity and foster innovation in healthcare delivery.

📋 Description

• Provide counsel and strategic recommendations to senior leadership regarding content, personalization, and customer engagement strategies. • Drive development of product definitions, capability roadmaps, and solution plans that optimize enterprise content and personalization investments. • Evaluate business opportunities and emerging technologies to define and evolve the content and personalization portfolio. • Analyze market trends, customer expectations, competitive landscapes, and digital experience innovations to identify opportunities for both parity and differentiation. • Develop and maintain strategic roadmaps that align business priorities, customer experience goals, and technology investments. • Establish strategies, operational objectives, and governance approaches for enterprise content and personalization capabilities. • Lead the strategy and adoption of headless and composable content management capabilities across the enterprise. • Define scalable solutions for modular content creation, content reuse, metadata management, and dynamic content delivery. • Drive implementation of content-as-a-service capabilities that enable rapid deployment across channels and customer journeys. • Partner with architecture and engineering teams to ensure content platforms support enterprise scalability, flexibility, and personalization objectives. • Develop enterprise standards, best practices, and governance models for dynamic content management. • Shape and deliver personalization capabilities that dynamically tailor content based on customer context, behaviors, preferences, business rules, and AI-driven insights. • Enable consistent content experiences across inbound and outbound customer touchpoints, including web, mobile applications, email, SMS, push notifications, customer portals, and service channels. • Define strategies that improve relevance, engagement, conversion, adoption, and customer satisfaction through personalized experiences. • Collaborate with product, digital, marketing, communications, data, analytics, and CX teams to operationalize personalization at scale. • Identify opportunities where AI, automation, and advanced analytics can improve content operations, content creation, governance, targeting, and customer engagement. • Develop innovative value propositions and feature strategies that enhance enterprise content and personalization capabilities. • Evaluate solution alternatives and recommend approaches balancing customer value, business outcomes, technical feasibility, and operational efficiency. • Lead complex initiatives through experimentation, piloting, measurement, and enterprise-scale adoption. • Lead highly visible, cross-functional strategic initiatives that span multiple business and technology organizations. • Influence stakeholders at all levels without direct authority to drive alignment, commitment, and execution. • Interpret complex internal and external business challenges and recommend solutions and best practices. • Serve as a trusted advisor and recognized subject matter expert on content strategy, personalization, and digital experience capabilities.

🎯 Requirements

• 7+ years of experience in Product Strategy, Product Management, Content Management, Digital Experience, Marketing Technology, Customer Experience, Personalization, or related disciplines • Demonstrated experience developing and executing enterprise product strategies and capability roadmaps. • Deep experience with content management platforms, including headless CMS, composable architectures, dynamic content delivery, and content operations. • Experience supporting omni-channel customer experiences and communications across both inbound and outbound engagement channels. • Proven ability to evaluate market opportunities, emerging technologies, customer needs, and business priorities to shape strategy and investment decisions. • Strong experience leading cross-functional initiatives and influencing executive stakeholders in a highly matrixed organization.

🏖️ Benefits

• health-related benefits including medical, vision, dental, and well-being and behavioral health programs • 401(k) • company paid life insurance • tuition reimbursement • a minimum of 18 days of paid time off per year • paid holidays • leaves of absence