Lead Creative Designer

🔥 0 minutes ago

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🟠 Senior

🎨 Creative Strategist

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THINKINK

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2004

🤝 B2B

🛒 Retail

🚗 Transport

B2B • Retail • Transport

THINKINK is a specialized, industry-focused B2B communications and PR agency that helps senior leadership, sales, product, and marketing teams craft and amplify messages to increase visibility, shape industry conversations, and support the sales process. The firm concentrates on a small set of interconnected sectors—including aviation, loyalty, payments, retail, sustainability, and travel—and leverages roughly 20 years of industry experience to deliver targeted PR, thought leadership, and B2B communications that resonate with decision-makers.

📋 Description

• Develop and own visual brand and creative strategy for THINKINK clients and the THINKINK brand • Translate client business, communications and campaign goals into clear creative concepts and direction • Set the creative vision for accounts and carry visual consistency through every stage of design and production • Present, explain and defend creative strategy and concepts directly to clients • Personally execute high-quality design across digital campaigns, social, web, email, presentations and brand systems • Produce high-quality reports, eBooks, white papers and similar B2B marketing assets • Design event graphics, exhibition materials and other event-specific assets • Build provocative, creative concepts for B2B social media and digital marketing, without being boring • Create and evolve visual brand guides for clients (logo, typography, color, brand style) • Support client website redesigns with design that's built for the web, not adapted to it • Produce advanced, on-brand presentations that pair messaging with strong visual design • Edit and retouch images, documents and assets for digital and, where needed, print • Design natively for web, social, email and digital campaigns, working within responsive and digital constraints • Collaborate directly with developers and digital teams without needing work to be translated between disciplines • Use AI-assisted tools to speed up concepting, iteration and production across channels, setting the standard for how the team adopts them • Stay current on digital design, motion and typography trends and bring them to client work • Act as the senior creative lead in client relationships and meetings • Partner with account managers and leadership to scope creative work and manage client expectations • Balance feedback from clients and internal teams to deliver brilliant creative and strong results • Work across PR, content, digital, social and research functions to align creative with broader client programs • Pick up projects mid-stream as needed and carry brand consistency through to delivery • Help raise the creative bar and creative processes across the agency as it grows.

🎯 Requirements

• 8+ years in design, with clear progression to a lead, Associate Creative Director or Creative Director level, including agency client-service experience (PR, advertising or marketing) • Proven track record in owning creative strategy and presenting it directly to clients • A digital-first portfolio: B2B work designed natively for web, social, email and digital campaigns • Experience leading creative workstreams independently — directing and executing, not working under a senior designer • Expert across Adobe Creative Cloud (Photoshop, Illustrator, InDesign) • Strong working command of Figma • Fluency with generative AI design tools (image, video and copy) and the ability to build AI-assisted creative workflows that accelerate concepting and production without sacrificing craft • Advanced presentation design skills in Microsoft PowerPoint and Google Slides • Excellent communication and people skills, and confidence as the senior creative in front of clients • Strong attention to detail, accuracy and follow-through under tight timelines • Comfortable working remotely and in a small, distributed team.

🏖️ Benefits

• Fully remote work environment • Flexible vacation and personal time policy • Comprehensive medical, dental and vision insurance • Membership to WeWork co-working spaces • Professional development and continuing education support.