Principal Product Manager – Growth & Retention

🔥 57 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $185k - $235k / year

⏰ Full Time

🔴 Lead

🔄 Customer Retention Specialist

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Thrive Market

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2013

🛍️ eCommerce

🍽️ Food & Beverage

👥 B2C

💰 $20M Convertible Note - Thrive Market on 2019-10

eCommerce • Food & Beverage • B2C

Thrive Market is a membership-based online retailer that offers discounted, health- and sustainability-focused groceries, pantry staples, personal care, supplements, baby and pet products, and household essentials. The service personalizes product selection to customers' dietary needs and preferences (e. g. , organic, gluten-free, high-protein, low-sugar), emphasizes strict product standards (non-GMO, no artificial flavors/colors, no synthetic preservatives, etc. ), and provides scheduled delivery and repeat-order capabilities. Thrive Market also runs a social-impact component—sponsoring one-year memberships for people in need, accepting SNAP EBT, and donating healthy groceries and disaster relief funds.

📋 Description

• Lead the product strategy and execution for Thrive Market’s Member Growth & Retention product portfolio, aligning closely with key business KPIs (LTV, CAC, retention rate, etc.) • Partner with Growth Marketing, Member Services, Engineering, and Data Science to identify and prioritize opportunities across converting leads to paying members, onboarding, reactivation flows, referral programs, and more • Own and evolve our experimentation roadmap — from rapid A/B testing to longitudinal LTV experiments — to drive insights that improve funnel conversion, engagement, and retention • Develop and refine our subscription offering, including pricing, value propositions, renewal journeys, and cancel flows, with a focus on customer value and sustainable business outcomes • Translate user insights, data analysis, and business needs into clear product requirements, roadmaps, and compelling stakeholder narratives • Serve as a thought partner to the executive team on how to evolve our digital experience to support our mission of making healthy and sustainable living easy and affordable • Establish product development rituals that ensure focus, alignment, and velocity across cross-functional partners • Ensure continuity and forward momentum in product development during VP-level absences or transitions

🎯 Requirements

• 8+ years of product management experience • Deep experience with freemium, subscription, or membership-based models, alongside e-commerce • Track record of optimizing top-of-funnel acquisition, activation/onboarding, and retention/engagement • Strong fluency in data — comfortable pulling your own queries, synthesizing analytics, and using both qualitative and quantitative inputs to generate insights on pain points and solutioning as part of a comprehensive product strategy • Demonstrated success in scaling growth and retention programs across web and mobile platforms • Track record of delivering measurable business impact through successfully managing full product lifecycle — from ideation through launch, learning and iteration • Excellent communicator with the ability to influence up, down, and across the organization • Experience leading cross-functional initiatives with Engineering, Design, Data Science, Member Services, and Marketing • Able to influence without authority, especially across marketing, lifecycle, and performance/growth teams • Passion for Thrive Market’s mission and a deep empathy for our members.

🏖️ Benefits

• Comprehensive health benefits (medical, dental, vision, life and disability) • Competitive salary (DOE) + equity • 401k Employer Match • 9 Days of Observed Holidays • Flexible Paid Time Off • Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences • Ability to work in our beautiful office in Playa Vista • Free Thrive Market membership with exclusive employee discount • Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform