Growth Marketing Manager, Paid Social

🕒 September 21

🌐 Canada, Philippines, +1 more countries – Remote

🇨🇦 Canada – Remote 🇵🇭 Philippines – Remote 🇺🇸 United States – Remote

💵 $97.8k - $126.5k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Thumbtack

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏪 Marketplace

☁️ SaaS

💰 $75M Debt Financing - Thumbtack on 2024-07

Marketplace • SaaS

Thumbtack is an online marketplace that connects homeowners with local service professionals for home maintenance, repairs, remodeling, and other home projects. The platform lets customers describe projects in their own words, browse local pros across many trades (e. g. , cleaners, handymen, plumbers, electricians, painters, HVAC, contractors, landscapers), view reviews and cost estimates, message pros without sharing contact details until messaging, and offers a guarantee up to $2,500 if a job isn't done as agreed. Thumbtack provides consumer-facing apps and a separate pro-focused experience with resources, community, and tools for professionals to manage leads and reviews. It covers every county in the U. S. and emphasizes project guides, cost guides, and home maintenance plans.

📋 Description

• Manage and efficiently scale Thumbtack's Consumer Paid Social campaigns across Meta, YouTube, TikTok, Pinterest, and Reddit, driving incremental customer growth and revenue • Identify and execute opportunities for channel expansion and unlock new social platforms • Drive end-to-end emergent Pro (B2B) strategy and execution across social channels • Own in-house campaign management and optimization, including budget pacing, bid optimization, creative iteration, audience segmentation, and platform best practices • Build and implement Paid Social testing roadmaps with cross-functional partners • Own tracking, QA, reporting, and measurement for Paid Social • Partner with internal and third-party tools to ensure confidence in results • Collaborate with Brand and Creative teams to develop and iterate performance-driven creative that advances Thumbtack's brand narrative

🎯 Requirements

• Bachelor's/Master's in Marketing, Business, Statistics, Economics, or a related field preferred • 6+ years of experience managing, scaling, and evolving paid social programs at $X-XX million monthly spend • Deep platform and technical expertise in social platforms, with a minimum of 2+ such as Meta, YouTube, TikTok, Pinterest, and Reddit • Proven track record of unlocking growth from new channels and tactics across creative, martech, and AI tooling • Strong analytical chops, with experience in Excel/Google Sheets (pivot tables, lookups) and hands-on comfort with incrementality, MMM, A/B testing, lift testing, and attribution frameworks • Confident communicator with proven experience collaborating with multiple cross-functional partners • Comfort in a fast-paced, high-stakes growth org, with a bias for action, experimentation, and results • Must be able to work from an eligible location listed by Thumbtack; employment visa sponsorship information is requested during application