
51 - 200 employees
Founded 2009
đ Transport
âď¸ SaaS
đ§ Hardware
Transport ⢠SaaS ⢠Hardware
Ticketer is a UK-based technology partner for the bus and coach industry that provides end-to-end ticketing and fleet management solutions. It supplies industry-leading ticket machines (including contactless Tap On/Tap Off readers), a cloud-based Ticketer Portal for fleet management, and data & analytics tools and a network control centre to help franchising authorities, transport/local authorities and bus & coach operators optimise operations and passenger experiences. The company emphasises real-time operational insights, scalability for fleets of various sizes, and has case-study-backed customer success with deployments across the UK.
đ July 28
đŹđ§ United Kingdom â Remote
â° Full Time
đ´ Lead
đŻ Chief Marketing Officer (CMO)
đť Ghost score 15%
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51 - 200 employees
Founded 2009
đ Transport
âď¸ SaaS
đ§ Hardware
Transport ⢠SaaS ⢠Hardware
Ticketer is a UK-based technology partner for the bus and coach industry that provides end-to-end ticketing and fleet management solutions. It supplies industry-leading ticket machines (including contactless Tap On/Tap Off readers), a cloud-based Ticketer Portal for fleet management, and data & analytics tools and a network control centre to help franchising authorities, transport/local authorities and bus & coach operators optimise operations and passenger experiences. The company emphasises real-time operational insights, scalability for fleets of various sizes, and has case-study-backed customer success with deployments across the UK.
⢠Develop and own the annual marketing strategy, objectives and KPIs, aligned to business goals and growth targets ⢠Lead, develop and scale a high-performing marketing function ⢠Establish effective planning, reporting and campaign management processes to drive accountability and continuous improvement ⢠Partner with senior stakeholders across the business to ensure marketing supports product development, customer engagement and commercial success ⢠Build a predictable, scalable demand generation engine that delivers qualified sales pipeline ⢠Develop and execute integrated multi-channel campaigns across digital, content, events and account-based marketing ⢠Identify new opportunities to improve lead generation, conversion and customer acquisition ⢠Act as the guardian of the Ticketer brand, ensuring consistency across all channels and customer touchpoints ⢠Strengthen brand visibility and market presence within the SaaS, mobility and transport technology sectors ⢠Lead the development of compelling content, including thought leadership, customer success stories, case studies and product collateral ⢠Deliver integrated marketing campaigns that drive brand awareness, customer engagement and revenue growth ⢠Own marketing activity across website content, SEO, email marketing, social media, PR, webinars, events, advertising and sales enablement materials ⢠Support product launches and go-to-market initiatives through strong messaging, positioning and competitive insight ⢠Develop a deep understanding of customers, market trends and competitor activity ⢠Use data and insights to influence commercial strategy, product development and value proposition refinement ⢠Provide actionable recommendations to senior leadership teams ⢠Manage the marketing budget, ensuring investment is focused on activities that maximise ROI ⢠Track, analyse and report on marketing performance and campaign effectiveness ⢠Present clear, data-driven insights and recommendations to the executive team
⢠Proven success in a senior marketing leadership role within a B2B SaaS or technology business ⢠Strong track record of delivering demand generation, pipeline growth and digital marketing success ⢠Experience developing and executing go-to-market strategies and product marketing frameworks ⢠Commercial understanding of subscription-based business models, ARR growth and customer lifecycle metrics ⢠Exceptional communication and stakeholder management skills ⢠Experience leading, coaching and developing marketing teams ⢠Highly organised, analytical and results-oriented ⢠Comfortable operating at both strategic and hands-on levels within a fast-paced, growing business
⢠Health insurance ⢠Retirement plans ⢠Paid time off ⢠Flexible work arrangements ⢠Professional development
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