Head of Marketing – YieldMax ETFs

🔥 14 hours ago

🐊 Florida, Illinois, +2 more states – Remote

🐊 Florida – Remote 🌽 Illinois – Remote 🗽 New York – Remote 🧀 Wisconsin – Remote

💵 $110k - $180k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 1%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Tidal Financial Group

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

💼 Consulting

📣 Marketing

💸 Finance

Consulting • Marketing • Finance

Tidal Financial Group is a leading ETF investment and technology platform that specializes in managing exchange-traded funds (ETFs). With over 193 funds and $30 billion in assets under management, Tidal partners with various issuers to help clients successfully launch, manage, and grow their ETFs. The company offers a full suite of services, including strategy planning, regulatory compliance, portfolio management, and marketing, positioning itself as a premier choice in the ETF industry.

📋 Description

• Develop YieldMax’s brand vision and integrated marketing strategy, including positioning, messaging, product launches, and retail investor initiatives • Lead the marketing team, priorities, budget, resources, and day-to-day execution • Partner with leadership, product development, sales, portfolio management, legal, and compliance • Oversee social media, email, SEO, paid media, public relations, influencer campaigns, and investor education • Lead organic and paid strategies across YouTube, X, TikTok, Instagram, Facebook, LinkedIn, and emerging platforms • Build relationships with financial influencers, content creators, podcasts, media organizations, and investor communities • Develop written, graphic, audio, and video content, including fact sheets, infographics, videos, webinars, blogs, and emails • Manage agencies, media, technology providers, and strategic partners • Plan investor events, conferences, media interviews, and virtual programs • Oversee branded merchandise, vendors, procurement, and fulfillment • Track brand awareness, audience growth, engagement, website activity, campaign performance, fund flows, and assets under management • Use performance insights to improve marketing effectiveness • Partner with legal and compliance to meet SEC and FINRA requirements for communications, performance information, distribution messaging, disclosures, and risk statements

🎯 Requirements

• 10+ years of marketing experience, preferably in ETFs, asset management, wealth management, fintech, or financial services • Significant experience marketing investment products to retail and self-directed investors • Proven success in brand strategy, integrated campaigns, team leadership, and hands-on execution • Expertise in social media, digital marketing, paid media, SEO, email, content, public relations, and influencer marketing • Experience working with financial content creators, media organizations, brokerage platforms, or investor communities • Familiarity with ETFs, options-income or covered-call strategies, and SEC and FINRA marketing requirements • Strong communication, analytical, project management, and relationship management skills • Ability to manage competing priorities, move initiatives forward, and collaborate effectively across teams • Bachelor’s degree in marketing, communications, business, finance, or a related field • Preferred: Deep knowledge of the ETF industry and the retail and self-directed investor landscape • Preferred: Established relationships across financial media, influencer, brokerage, or investor communities • Preferred: Experience marketing options-income, covered-call, or other differentiated investment strategies