Director of Brand Design

🕒 September 18

🤠 Texas – Remote

🤠 Texas – Remote

💵 $140k - $150k / year

⏰ Full Time

🔴 Lead

👗 Brand Designer

👻 Ghost score 6%

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TimelyCare

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

🏥 Healthcare

📚 Education

🧘 Wellness

💰 Series B on 2021-01

Healthcare • Education • Wellness

TimelyCare is a virtual health and well-being platform specifically designed to support students, faculty, and staff at colleges and universities. Trusted by over 400 educational institutions, it provides comprehensive clinical care, mental health support, and advanced technology to enhance the well-being of campus communities. With 24/7 availability and a diverse network of qualified providers, TimelyCare aims to foster positive health outcomes and improve student retention and success through accessible and coordinated care.

📋 Description

• Build and continuously evolve TimelyCare’s visual identity and design system • Translate brand strategy and audience insight into visual language across typography, color, photography, illustration, composition, information design, motion, and other brand expressions • Create a flexible system for higher education, K–12, students, and families • Establish standards for paid media, social, web, content, sales materials, events, video, motion, and emerging channels • Originate creative ideas, integrated campaign concepts, participatory brand experiences, and activations • Lead brainstorms and present creative concepts to Marketing and company leadership • Provide hands-on creative direction from concept through final production • Design and develop work directly when needed • Direct designers, agencies, photographers, illustrators, animators, production partners, and creative specialists • Oversee multimedia creative development across photography, video, animation, motion, print, digital, and physical experiences • Build templates, component systems, creative libraries, standards, governance, and AI-enabled creative workflows • Use AI tools for ideation, prototyping, design-system adaptation, and production efficiency while maintaining human review and brand integrity • Develop responsible AI-assisted creative standards, training, tools, and guidance • Build and organize a reusable creative asset library • Partner with Product Design leadership to connect brand and product experience • Build a network of freelancers, agencies, production partners, and specialized creative resources • Help shape the internal design function, workflows, capacity planning, and external resource needs • Partner across Brand, Content Marketing, Strategic Communications, Revenue Marketing, Product Marketing, Digital, Customer Marketing, and other teams • Support company initiatives, launches, events, and strategic moments

🎯 Requirements

• 8+ years of progressive experience in brand design, design direction, creative direction, or related disciplines • Exceptional portfolio demonstrating personal design craft and creative leadership • Experience building or significantly evolving a distinctive visual identity and translating it into a scalable design system • Portfolio evidence of integrated campaigns originated and led from concept through multi-channel execution • Strong conceptual thinking and ability to turn business objectives, audience insights, and brand strategy into original creative ideas and experiences • Deep expertise in typography, composition, photography, visual hierarchy, information design, and coherent brand systems • Experience across digital, web, social, paid media, print, experiential, video, and motion • Ability to adapt a core brand system across audiences, channels, and objectives • Strong presentation and storytelling skills • Experience directing agencies, freelancers, production partners, and multidisciplinary creative contributors • Experience partnering with product and UX design teams • Strong editorial judgment and understanding of copy, hierarchy, content, experience, and design • Fluency with contemporary design tools and AI-enabled creative workflows • Ability and willingness to operate as a senior individual contributor and creative leader • Strong strategic judgment, intellectual curiosity, collaboration skills, and openness to ideas across disciplines

🏖️ Benefits

• Paid Company Holidays • No work on your birthday • Flexible PTO • Volunteer Time Off (VTO) • Variable bonus eligibility on a quarterly basis • Company-sponsored Health Insurance (Medical, Dental, Vision) • Pet Insurance • Company-paid group Life Insurance • Company-paid Short Term Disability • Concierge benefit support services • 401(k) with employer match • Free access to TimelyCare virtual medical and mental health support • Mission-Driven Purpose with a Supportive Team Culture

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