Product Marketing Manager

Job not on LinkedIn

🔥 1 hour ago

🇺🇸 United States – Remote

💵 $175k - $185k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎁 Product Marketing

🦅 H1B Visa Sponsor

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Logo of Tines

Tines

51 - 200 employees

Founded 2018

💼 Consulting

📦 Logistics

☁️ SaaS

Consulting • Logistics • SaaS

Tines is a leading automation platform that empowers security teams and IT professionals to create, run, and monitor workflows in real-time. With a focus on AI-powered automation, Tines connects with a wide range of products and APIs to streamline processes and enhance productivity across various teams, including security, IT, infrastructure, and engineering. It provides tools for building apps and self-service portals, enabling organizations to integrate systems, manage risk, automate incident responses, and drive operational efficiencies. Built for enterprise-grade transparency and compliance, Tines fuels smarter, more secure work environments with ease of use and rapid deployment.

📋 Description

• Develop a customer-centric narrative for Tines’ platform capabilities • Work closely with product, engineering, commercial, and marketing teams to turn technical capabilities into clear positioning, compelling content, and effective product launches • Help reach IT customers and decision-makers across other lines of business • Connect a consistent platform story to the problems different business teams need to solve • Serve as a leading voice on where Tines fits in the evolving AI landscape • Conduct customer interviews and win/loss research • Follow AI developments and contribute to analyst engagement • Turn market research into positioning and go-to-market recommendations • Understand emerging competitors and established alternatives • Create differentiation, battlecards, objection-handling resources, and training • Create positioning and messaging for what customers can build, run, and monitor with Tines • Lead product marketing for new platform capabilities from audience and use-case identification through launch messaging, content, enablement, and measurement • Partner with Sales Enablement and customer-facing teams to equip them to address customer and evaluator questions • Create blogs, decks, webinars, guides, and product collateral • Collaborate with Content Strategy, engineering, solution engineering, customer success, and support to ensure accurate and useful content

🎯 Requirements

• 8+ years of experience across product marketing, marketing, product management, technical or operational roles, or strategy consulting, including at least three years of direct product marketing experience • Experience marketing a technical B2B software product in a fast-moving environment • Understanding of how enterprise teams evaluate and buy software, particularly within IT • Strong positioning and messaging skills • Outstanding written and verbal communication • Ability to simplify complex concepts without losing accuracy and adapt a narrative for different audiences • Practical experience using AI to solve business problems • Curiosity about the market and ability to discuss AI's strengths and limitations • Experience launching products or capabilities and bringing them to new audiences • Experience identifying use cases, understanding personas, and developing go-to-market programs • Strong research and analytical judgment • Ability to turn customer insight and competitive intelligence into a clear point of view • Ability to balance strategic, creative, and tactical work • Ability to take ownership, prioritize effectively, and create content and enablement independently • Proven ability to build strong cross-functional relationships across distributed teams • Ability to earn support for recommendations, defend them thoughtfully, and change approach when evidence calls for it

🏖️ Benefits

• Equity • Equal employment opportunities

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