Director, Integrated Media Planning

🔥 12 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

👔 Director

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👻 Ghost score 10%

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Tinuiti

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

📣 Marketing

💰 Debt Financing on 2019-08

Marketing • Advertising • Technology

Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

📋 Description

• Lead the strategic planning capability for key clients • Advance Tinuiti’s broader media planning and strategy discipline • Translate audience, cultural, competitive, and marketplace insight into integrated media strategies • Serve as senior strategic planning lead on assigned accounts • Guide teams in developing media plan scenarios and recommendations • Partner with Client Partners, channel specialists, communications planners, Analytics/Econometrics, and Product • Raise the standard of planning craft through coaching, tools, frameworks, and thought leadership • Own strategic planning relationships for one or more key clients • Translate briefs into growth opportunities, consumer barriers, and integrated media strategies • Deliver strategic insights and media planning expertise covering media approaches, sufficiency, ecosystems, and scenario planning models • Monitor media ecosystem shifts, cultural tentpoles, and consumer trends • Support new business pitches • Lead adoption of Tinuiti’s planning suite and product/tool ecosystem • Maintain fluency in audience, planning, and research tools and explain their capabilities, data structures, and limitations • Construct narratives from planning and research data linking tool outputs to business goals • Provide feedback on planning and research partners/tools • Analyze complex client data, market dynamics, and consumer needs • Connect planning outputs to MMM, incrementality, attribution, and broader measurement frameworks • Ensure QA and analytical rigor across planning outputs • Oversee testing and analytical approaches • Deliver data-backed consumer strategy and integrated media planning expertise across paid, earned, and owned media • Lead client education on media fundamentals and media scenarios • Own client strategy and media mix outcomes • Identify cross-sell opportunities and contribute to new business efforts • Coach and mentor junior team members • Lead, mentor, and develop a team of planners • Set goals, review work quality, and provide developmental feedback • Shape training curricula, templates, and planning outputs • Build stretch opportunities and pathways for emerging planning talent • Build and scale a strong planning bench

🎯 Requirements

• 10+ years of media strategy and planning experience • 2+ years of people management experience managing planners or adjacent IC talent, including coaching, quality review, performance feedback, and goal setting • Strong experience across both linear and digital channels, particularly video and social planning • Expert command of the media landscape and a strong point of view on planning, insight, and competitive tools • Deep familiarity with planning and research tools such as Kantar, SimilarWeb, Pathmatics, MRI, eMarketer, and related platforms • Demonstrated ability to build trusted client relationships and act as a strategic advisor • Demonstrated ability to use AI tools to improve personal and team effectiveness, encourage responsible experimentation, and coach others in role-appropriate, trust-but-verify use of AI • Strong written and verbal communication skills, especially executive storytelling and presentations • Experience managing and developing planning talent • Ability to travel to onsite meetings as needed, typically limited

🏖️ Benefits

• Unlimited paid time off • Fully remote environment • Flexible work arrangements • 20 paid holidays, including multiple long weekends • Medical, dental, vision, life and disability insurance • Flexible Spending Accounts • Retirement plan with match up to 4% of contributions at 100% • Fringe benefits • Forma wellness benefits • Unlimited telemedicine and teletherapy at no cost • Thankful giving • Equity • Birthing parents: 16 weeks of leave with 100% pay • Partners: 12 weeks of parental leave with 100% pay • On-demand learning • Mentorship program • Leadership and management development programs and resources